How will the Four Forces shaping healthcare affect your sales and marketing strategies and tactics?  Do you know how these forces align with the “Triple Aim”?  Mark Dixon once led one of the largest healthcare systems in the US.  Now he is a consultant for both healthcare systems and some of the largest life science companies in the world.  From this unique vantage point, Mark walks us through the Four Forces and their potential impact on vendors/suppliers.  This is particularly important for small to medium sized medtech companies that traditionally don’t view the healthcare ecosystem as strategically as the large medtech companies.  This is also very important for Non US companies trying to better understand the US healthcare market.Near the end of the podcast, we talk about what this means about the way startups design the clinical studies they will use for FDA clearance or approval. 

The links below include a number of publications that will help you keep your finger on the pulse of healthcare in the United States.

Last week, after the podcast on prospecting, a number of listeners requested examples of embedded videos and the slide deck.  It was fun interacting with you.

Now Go Win Your Week!!

Mark Dixon LinkedIn Link

Mark does not have a website.  He doesn’t need one. If you need his email address or phone, contact me.

Publications and groups recommended by Mark:

Becker Hospital Review – https://www.beckershospitalreview.com (Newsletter is free)Advisory Board – https://www.advisory.com  (requires paid membership)Dail-enews – http://dailenews.mdsi.org (free)Association of National Account Executives (ANAE) – https://www.nationalaccountexecutives.com (newsletter is free)

Ted Newill’s LinkedIn Profile link

Medical Device Success website link

MedTech Leaders Community link

Link to Ted’s contact page