Welcome to another episode, and today we are joined again by Nick LaIuppa. Nick is our head of digital advertising at Intrepy. With his expertise and experience, he will walk us through a lesson about Google Ads and PPC (Pay-Per-Click) for Medical Practices.

[00:01 – 09:08] Google Ads

• What are Google Ads & PPC?
• Nick talks about how Google Ads function at a higher level.

[09:09 – 32:38] Strategy Development

• Establish your patient personas first
• Think like a patient (what type of keywords will they be searching for?)
• Stay away from Google Smart Campaigns (it’s a great way to lose money)
• The key elements in search ads
• What makes a good landing page?
• Targeting and Retargeting 
• Choosing the right budget 

[32:39 – 37:27] Potential Problems to be Aware of

• Nick talks about potential problems when marketing medical and health-related services you should know about

[37:28 – 43:31] Tracking Your Campaigns

• The different strategies you can use to track your campaigns

• Call tracking
• Google Tag Manager
• Hire the appropriate professionals

[43:32 – 46:12] Closing Segment

• Check out our previous episodes featuring Nick and ways to connect with him. See the links below.
• Final thoughts and gratitude
• Have a Happy Holiday!

Tweetable Quotes:

“You should stay away from choosing the smart campaigns that google offers.” – Nick LaIuppa

“You want to tell people exactly what it is you offer and how they can get it as soon as possible.” – Nick LaIuppa

Resources Mentioned:

• Google Tag Manager
• Pay-Per-Click (PPC) definition
• Patient Convert Podcast Ep. 126 – w/ Nick LaIuppa
• Patient Convert Podcast Ep. 136 – w/ Nick LaIuppa

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What We Do

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Thanks for listening. Kelley Knott