---
title: '#17 | James Carbary | How to Instantly Connect with Anyone You Want to Know'
type: 'episode'
url: 'https://doc.social/episodes/17-james-carbary-how-to-instantly-connect-with-anyone-you-want-to-know'
show: 'Brand Rounds'
show_url: 'https://doc.social/podcasts/brand-rounds'
published: '2020-05-29'
audio: 'https://www.buzzsprout.com/974881/3956840-17-james-carbary-how-to-instantly-connect-with-anyone-you-want-to-know.mp3'
---

# #17 | James Carbary | How to Instantly Connect with Anyone You Want to Know

James Carbary is the Author of Content-Based Networking | Co-Host of B2B Growth | Founder of Sweet Fish Media.I ask James: What made you curious to write your book, Content-Based Networking?What are the two key take home messages you want u…

## Summary

James Carbary is the Author of Content-Based Networking | Co-Host of B2B Growth | Founder of Sweet Fish Media.

I ask James:

- What made you curious to write your book, _Content-Based Networking_?

- What are the two key take home messages you want us to receive from your book?

- You've changed my mindset on reaching out to people and asking them if they'd be willing to share their expertise. Why "less is more" in the request.

- What do you say to the person, "podcasting is not new, James."

- Describe your company, Sweet Fish Media, to me as if I'm on a treadmill running at full-speed.

- You're speaking to brain surgeons, spine surgeons, heart surgeons, and innovative medical device leaders, what can we say about podcasting that might make them curious to learn more?

- Should healthcare brand agencies, like ours at FEED, think of ourselves as a media lab?

- Here's a scenario, we have multi-million dollar revenue medical sales distributors listening to us - what marketing media guidance can you provide for them that might make them feel less of a manufacturers sales rep and more of a brand building distributorship?

- What are the ingredients for a great podcast interview?

- You and I have interviewed Gary V. While grateful, why are coworkers, clients, even people from other industries, often, the most impactful interview?

- What's the process for you when you interview these interesting people, return to work on Monday, and want to implement so many ideas for Sweet Fish Media?