---
title: '#27 - How can Orthopedic device companies leverage digital marketing (58 mins)'
type: 'episode'
url: 'https://doc.social/episodes/27-how-can-orthopedic-device-companies-leverage-digital-marketing-58-mins'
show: 'Inside Orthopedics'
show_url: 'https://doc.social/podcasts/inside-orthopedics'
published: '2019-07-04'
audio: 'https://anchor.fm/s/69e1140/podcast/play/3757912/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fproduction%2F2019-6-3%2F18144900-44100-2-e23dc0e9e2f51.mp3'
---

# #27 - How can Orthopedic device companies leverage digital marketing (58 mins)

This is a deep dive into how Orthopedic Companies can leverage Digital Media using new strategies and techniques. Lisa Denison and I cover these questions and more: How do Orthopedics companies use digital marketing today? How should Orthop…

## Summary

This is a deep dive into how Orthopedic Companies can leverage Digital Media using new strategies and techniques.

Lisa Denison and I cover these questions and more:

- How do Orthopedics companies use digital marketing today?

- How should Orthopedics companies use digital marketing?

- Which social media platforms are the best for reaching surgeons and patients?

- Walk me through some real example with details, timings, costs etc

- What are the metrics of digital media versus traditionalorthopedic marketing? For instance, how does a company do a targeted FB ad? Walk us the through the mechanics.

- Talk about the cycle of experimenting, AB testing and how to make changes on the fly.

- What are the laws regarding promoting to an individual doctor's practice?… and how do conservative orthopedic companies and progressive orthopedic company play this?

- When should a small orthopedic company outsource their digital media and when should they insource it?

Lisa Denison can be contacted here - mdtr.denison@gmail.com

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