---
title: 'Building a MedTech Army to Drive Commercialization and Capture the Market'
type: 'episode'
url: 'https://doc.social/episodes/building-a-medtech-army-to-drive-commercialization-and-capture-the-market'
show: 'Medical Sales Accelerator Podcast'
show_url: 'https://doc.social/podcasts/medical-sales-accelerator-podcast'
published: '2022-06-06'
audio: 'https://traffic.libsyn.com/secure/medicalsalesaccelerator/EP_85_Podcast_with_Jason.mp3'
---

# Building a MedTech Army to Drive Commercialization and Capture the Market

You’ve built a dream team of uniquely skilled sales pros, and you just executed a flawless exit—now it’s time to break-up the band, right? Jason Scherer and company took a different path and kept their rare entrepreneurial chemistry alive by...

## Summary

You’ve built a dream team of uniquely skilled sales pros, and you just executed a flawless exit—now it’s time to break-up the band, right? Jason Scherer and company took a different path and kept their rare entrepreneurial chemistry alive by creating Vita Group, a MedTech incubator that nurtures physicians’ ‘napkin ideas’ all the way to the commercialization stage. Join us as the chief operating officer himself discusses how a robust network of investors, a plug-and-play sales team, and an accelerated R&D cycle work together to bring bleeding-edge technologies to market.

In this episode, you’ll learn:

- Why Jason and his team call themselves a “paperless” sales force

- How Vita Group is able to bring tech to market for one-fifth the typical cost

- The symbiotic relationship between visionary docs and MedTech incubators

- Why the true meaning of innovation is deeper than shiny robotics

Plus, we dig into the logistics of retaining and training a standing sales army.

Resources from this episode:

- [Download the Behavior Change Blueprint](https://www.medicalsalesaccelerator.com/resources)

- [Check Out the Vita Group](https://www.vitagroup.io/)

Social Media:

- [Connect with Jason on LinkedIn](https://www.linkedin.com/in/jason-scherer-69b81675/)

- [Connect with Zed on LinkedIn](https://www.linkedin.com/in/zedwilliamson/)

- [Connect with Clark on LinkedIn](https://www.linkedin.com/in/clark-wiederhold-2536299/)