---
title: 'Episode 67 – Mastering Influence and Authenticity In The New Normal with Shelly O’Donovan, CEO, Authentic Influence Group'
type: 'episode'
url: 'https://doc.social/episodes/episode-67-mastering-influence-and-authenticity-in-the-new-normal-with-shelly-odonovan-ceo-authentic-influence-group'
show: 'Medical Device Success'
show_url: 'https://doc.social/podcasts/medical-device-success'
published: '2021-10-24'
audio: 'https://media.blubrry.com/medical_device_success/content.blubrry.com/medical_device_success/Episode_67-Mastering_Influence_and_Authenticity_in_the_New_Normal.mp3'
---

# Episode 67 – Mastering Influence and Authenticity In The New Normal with Shelly O’Donovan, CEO, Authentic Influence Group

“The worst thing is not that someone has a bad impression of you. The worse thing is that someone has no impression of you!” - This is my favorite quote in my conversation with today’s guest, Shelly O’Donovan,

## Summary

[![](https://www.medicaldevicesuccess.com/wp-content/uploads/2021/10/Shelly-thumbnail-2-300x296.jpg)](https://www.medicaldevicesuccess.com/wp-content/uploads/2021/10/Shelly-thumbnail-2.jpg)**“The worst thing is not that someone has a bad impression of you. The worse thing is that someone has no impression of you!”**

This is my favorite quote in my conversation with today’s guest, Shelly O’Donovan, Founder and CEO of Authentic Influence Group. You will definitely pick up a couple pearls on communication in this program. Many of the changes in communication that have been imposed on us during the pandemic are here to stay. With Shelly’s help, we discuss:

- authenticity

- some of the bigger challenges in communication today

- leaders and communication

- some tips for having impact

- and detecting lies.

If you want to meet some other like-minded MedTech professionals, consider looking into the non-LinkedIn community MedTech Leaders. I am the host of this community. You can learn more about it at [medtechleaders.net](https://medtechleaders.net). It has a lot of great leadership, sales and marketing resources.

Do not hesitate to contact me with questions, suggestions and ideas.

#### **Now Go Win Your Week!**

Shelly O’Donovan’s LinkedIn profile [link](http://linkedin.com/in/shellyodonovan)

Authentic Influence Group website [link](https://authenticinfluencegroup.com)

**Books Shelly recommended:**

_Captivate_ by Vanessa Van Edwards

- Amazon [link](https://www.amazon.com/Captivate-Vanessa-Van-Edwards-audiobook/dp/B06XK2P1WG/ref=sr_1_1?crid=17E55XLVD9MD9&dchild=1&keywords=captivate+vanessa+van+edwards&qid=1635024407&sprefix=Captivate%2Caps%2C169&sr=8-1)

_Louder Than Words_ by Joe Navarro

- Amazon [link](https://www.amazon.com/Louder-Than-Words-Exceptional-Intelligence-ebook/dp/B0036F6WZS/ref=sr_1_3?crid=DILMWENF54ZP&dchild=1&keywords=joe+navarro+-+your+hidden+power&qid=1635024499&s=audible&sprefix=Joe+Nav%2Caudible%2C149&sr=1-3-catcorr)

Ted Newill’s LinkedIn Profile[ link](http://linkedin.com/in/tednewill)

More Medical Device Success podcasts [link](https://www.medicaldevicesuccess.com/podcasts/)

Medical Device Success website[ link](https://www.medicaldevicesuccess.com/)

MedTech Leaders Community [link](https://medtechleaders.net/)

Link to Ted’s contact [page](https://www.medicaldevicesuccess.com/contact-ted/)