---
title: 'Episode 87 – Narrow Podcasting for MedTech Marketing and Sales'
type: 'episode'
url: 'https://doc.social/episodes/episode-87-narrow-podcasting-for-medtech-marketing-and-sales'
show: 'Medical Device Success'
show_url: 'https://doc.social/podcasts/medical-device-success'
published: '2022-04-25'
audio: 'https://media.blubrry.com/medical_device_success/content.blubrry.com/medical_device_success/Episode_87-Narrow_Podcasting_for_MedTech_Mktg_and_Sales.mp3'
---

# Episode 87 – Narrow Podcasting for MedTech Marketing and Sales

What kind of podcast is NOT concerned with the number of listeners? A Narrow Podcast. It is concerned with who the listeners are. In this episode, I explain the concept of Narrow Podcasting and how it could be an important new type of content in suppor...

## Summary

**What kind of podcast is NOT concerned with the number of listeners? A Narrow Podcast.** It **_is_** concerned with who the listeners are. In this episode, I explain the concept of Narrow Podcasting and how it could be an important new type of content in support of Marketing and Sales. I do use slides. If you want a copy of the slides let me know. But listeners should understand very clearly. We discuss:

- how it is different than podcasting in general

- why podcasting should be considered as effective content

- difference between video and podcasting

- economy of implementation

- an example of applying Narrow Podcasting to a healthcare specialty

- and more..

Enjoy!

### **Now Go Win Your Week!!**

Toby Goodman’s website [link](https://narrowpodcasting.com/)

_Narrow Podcasting_ by Toby Goodman [link](https://www.amazon.com/Narrow-Podcasting-Profitable-Connections-Thousands-ebook/dp/B09VB8B8LT)

Ted Newill’s LinkedIn Profile[ link](http://linkedin.com/in/tednewill)

More Medical Device Success podcasts [link](https://www.medicaldevicesuccess.com/podcasts/)

Medical Device Success website[ link](https://www.medicaldevicesuccess.com/)

MedTech Leaders Community [link](https://medtechleaders.net/)

Link to Ted’s contact [page](https://www.medicaldevicesuccess.com/contact-ted/)