--- title: 'Episode 98 – Trade Shows and Events, 2023, What you should do. Part 2' type: 'episode' url: 'https://doc.social/episodes/episode-98-trade-shows-and-events-2023-what-you-should-do-part-2' show: 'Medical Device Success' show_url: 'https://doc.social/podcasts/medical-device-success' published: '2022-09-05' audio: 'https://media.blubrry.com/medical_device_success/content.blubrry.com/medical_device_success/Episode_98-Trade_Shows_and_Events_2023_What_you_should_do_Part_2.mp3' --- # Episode 98 – Trade Shows and Events, 2023, What you should do. Part 2 2023 is right around the corner. Let’s break that habit of last minute planning for shows and events. To help us start planning for 2023, Lauren and Kimberly are back for part 2 of this two part series. Lauren Dustman is Senior Manager, ## Summary **2023 is right around the corner. Let’s break that habit of last minute planning for shows and events.** To help us start planning for 2023, Lauren and Kimberly are back for part 2 of this two part series. **Lauren Dustman is Senior Manager, Global Events at Hyperfine and Kimberly Stanséll is a Meeting, Trade Show and Event Strategy Consultant.** In this episode we cover the phases of planning, forecast for attendance in 2023, where trade shows and events are in the marketing mix, site visits, trade show technologies and what doesn’t work. This is another episode that is fun and full of good advice. **A quick bit of housekeeping.** First, in the show notes you will see a link to a podcast survey. **Please please take the survey.** It will help me provide a better podcast for you. The most important questions are at the end of the survey. Thank you in advance!! Second, I have accepted BIOMEDevice Boston and BIOMEDevice Silicone Valley as a sponsor for several episodes. So, you will hear a couple of ads in my voice during these episodes. They are short, to the point and of great value for many listeners. ### **Now Go Win Your Week!** Lauren Dustman LinkedIn Profile [link](http://linkedin.com/in/lauren-dustman-hmcc-b0373a126) Kimberly Stanséll LinkedIn Profile [link ](https://www.linkedin.com/in/kimberlystansell/) Links to websites with holograms for trade show exhibits: - [https://www.yoongli.com](https://www.yoongli.com/) - [https://www.tradeshowhologram.com/holoblog/](https://www.tradeshowhologram.com/holoblog/) Medical Device Success Podcast Survey [link](https://surveys.blubrry.com/medical_device_success) Promo code for free BIOMEDevice Boston Expo Pass – MDS22 BIOMEDevice Boston website[ link](https://www.biomedboston.com/en/home.html) Ted Newill’s LinkedIn Profile[ link](http://linkedin.com/in/tednewill) More Medical Device Success podcasts [link](https://www.medicaldevicesuccess.com/podcasts/) Medical Device Success website[ link](https://www.medicaldevicesuccess.com/) MedTech Leaders Community [link](https://medtechleaders.net/) Link to Ted’s contact [page](https://www.medicaldevicesuccess.com/contact-ted/)