---
title: 'IKONA Health, Using VR to Transform the Patient Experience'
type: 'episode'
url: 'https://doc.social/episodes/ikona-health-using-vr-to-transform-the-patient-experience'
show: 'A Healthy Idea'
show_url: 'https://doc.social/podcasts/a-healthy-idea'
published: '2020-03-16'
audio: 'https://anchor.fm/s/491c3c4/podcast/play/10729446/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-7-15%2F963e6ce3-172f-6e28-b2c7-cc233d39131f.mp3'
---

# IKONA Health, Using VR to Transform the Patient Experience

## Summary

Today’s podcast is on IKONA Health, a company using VR to deliver better patient care. We sat down with Tim Fitzpatrick; a US NAVY veteran turned trader on Wall Street + entrepreneur due to a life-changing back surgery early on in his career. We also have Todd Maddox, Ph. D, a learning scientist and former University Professor of Psychology and Neuroscience at the University of Texas at Austin. We talk about all things VR, patient-centered care and education, experiential learning, and trail-blazing a new product category.

Other Topics Discussed Today:

· The original motivation for IKONA Health (5:50)

· How to navigate selling to large institutions + smart pivots (22:47)

· The unique challenges of selling VR products (28:11)

· The future of VR businesses (36:07)

· Why every product team should have a psychologist (44:00)

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