---
title: 'Paving the Pathway to Commercialization: Advice for MedTech Startups'
type: 'episode'
url: 'https://doc.social/episodes/paving-the-pathway-to-commercialization-advice-for-medtech-startups'
show: 'Medical Sales Accelerator Podcast'
show_url: 'https://doc.social/podcasts/medical-sales-accelerator-podcast'
published: '2021-02-15'
audio: 'https://traffic.libsyn.com/secure/medicalsalesaccelerator/EP_19_Podcast_with_Dwayne.mp3'
---

# Paving the Pathway to Commercialization: Advice for MedTech Startups

Let’s talk about the science behind medical device commercialization! A chemist by training, Duane Mancini is currently the Business Development Director at Covance and has worked for many years with med device startups to help them develop...

## Summary

Let’s talk about the science behind medical device commercialization! A chemist by training, Duane Mancini is currently the Business Development Director at Covance and has worked for many years with med device startups to help them develop get-to-market strategies. Host of the Project MedTech podcast, he joins us in this episode to give us a detailed breakdown of every step in the commercialization pathway — from regulatory to reimbursement, clinical, and more.

In this episode, you’ll learn:

- The ideal pathway to commercialization for a medical device product

- Common pitfalls that affect downstream commercialization

- Why it’s essential to think about your reimbursement strategy early

- What your sales team needs to actually win market share

Plus, we break down fractionalizing, and why it’s the best way to begin structuring a medical device startup company.

Resources and links from the show:

- [Connect with Duane Mancini on LinkedIn](https://www.linkedin.com/in/duanemancini/)

- [Connect with Clark Wiederhold on LinkedIn](https://www.linkedin.com/in/clark-wiederhold-2536299/)

- [Connect with Zed Williamson on LinkedIn](https://www.linkedin.com/in/zedwilliamson/)

- [Visit Project MedTech](https://www.linkedin.com/company/project-medtech-podcast/)

- [The Growth-Driven Practice Series](https://www.trackablemed.com/growth-driven-practice-series)

- [The Behavior Change Blueprint](https://www.medicalsalesaccelerator.com/resources)

- [ Listen to Project Medtech on iTunes](https://podcasts.apple.com/us/podcast/project-medtech/id1513851432)