---
title: 'The business of people: The psychology behind performance and progression with Nick Serio (#25)'
type: 'episode'
url: 'https://doc.social/episodes/the-business-of-people-the-psychology-behind-performance-and-progression-with-nick-serio-25'
show: 'Health City Podcast'
show_url: 'https://doc.social/podcasts/health-city-podcast'
published: '2022-03-03'
audio: 'https://healthcitypodcast.com/wp-content/uploads/2022/03/HCP-25.mp3'
---

# The business of people: The psychology behind performance and progression with Nick Serio (#25)

## Summary

Today’s guest is entrepreneur, performance, and leadership expert, Nick Serio. Nick has a background rooted in exercise science and kinesiology, a doctorate in sports psychology, and is the co-founder of Athletes Warehouse.

In our conversation we talk about:

- His background in the musculoskeletal and performance world

- The entrepreneurial process

- The role that psychology plays in performance

- His top leadership insights