---
title: 'Using Tech to Shape More Powerful Device Demos'
type: 'episode'
url: 'https://doc.social/episodes/using-tech-to-shape-more-powerful-device-demos'
show: 'Medical Sales Accelerator Podcast'
show_url: 'https://doc.social/podcasts/medical-sales-accelerator-podcast'
published: '2022-11-09'
audio: 'https://traffic.libsyn.com/secure/medicalsalesaccelerator/TM_Ep_107_With_new_Intros_Dave_Howe_v2.mp3?dest-id=2442086'
---

# Using Tech to Shape More Powerful Device Demos

Virtual Reality (VR) headsets are all the rage these days, but they’ve found particular use in medical device demos — not just to increase sales, but to train surgeons more effectively on new tools. This week’s guest is Dave Howe, VP of Sales at...

## Summary

Virtual Reality (VR) headsets are all the rage these days, but they’ve found particular use in medical device demos — not just to increase sales, but to train surgeons more effectively on new tools.

This week’s guest is Dave Howe, VP of Sales at Osso VR, a platform for virtual surgery training. Dave shares how VR demos are not only becoming a powerful sales tool, but are leading to longer-term adoption and utilization of technologies with proven patient impacts.

We also get into a conversation about the understated importance of company culture in getting results, and how you can improve your culture, no matter the size.

What we discuss in the episode:

- How virtual reality headsets make it easier to sell medical devices

- The way VR training is becoming increasingly important with newer medical devices

- A number of factors beyond a person’s skillset that make for an effective team

- Why you should never sacrifice team chemistry to hire a high performer

- How even large organizations can effectively change their culture for greater impact

Resources from this episode:

- [Get the free MedTech Talk Tracks for Action](https://www.medicalsalesaccelerator.com/resources)

Social Media:

- [Connect with Dave Howe on LinkedIn](https://www.linkedin.com/in/howedave/)

- [Connect with Zed on LinkedIn](https://www.linkedin.com/in/zedwilliamson/)

- [Connect with Clark on LinkedIn](https://www.linkedin.com/in/clark-wiederhold-2536299/)