---
title: 'Want to Be a Premier Revenue Driver? Stop Taking Orders and Start Taking Accountability'
type: 'episode'
url: 'https://doc.social/episodes/want-to-be-a-premier-revenue-driver-stop-taking-orders-and-start-taking-accountability'
show: 'Medical Sales Accelerator Podcast'
show_url: 'https://doc.social/podcasts/medical-sales-accelerator-podcast'
published: '2022-03-28'
audio: 'https://traffic.libsyn.com/secure/medicalsalesaccelerator/EP_75_Podcast_with_Francisco.mp3'
---

# Want to Be a Premier Revenue Driver? Stop Taking Orders and Start Taking Accountability

Are you a revenue driver or just an order taker? More importantly, do you understand the distinction? Francisco Martinez didn’t really know—let alone care—when he fell into a medical sales role out of necessity years ago. Now? He’s a sales...

## Summary

Are you a revenue driver or just an order taker? More importantly, do you understand the distinction? Francisco Martinez didn’t really know—let alone care—when he fell into a medical sales role out of necessity years ago. Now? He’s a sales coach, trainer, and productivity enthusiast on a mission to dignify selling and help high achievers go beyond transactions. We sat down with the executive sales manager for Empire Medical (Arthrex) to chat about his 180-degree mindset shift, the power of humility, the industry’s growing need for hard truths and clear motives, and more.

In this episode, you’ll learn:

- The irony of using “salesy” as a dirty word (and what’s really behind it)

- How to champion the culture you want to be a part of, regardless of your role

- Why a failure to consistently define goals can lead to misaligned teams

- How to make an impact within and beyond MedTech using the three ‘E’s

Plus, we explore ways to balance the dual responsibilities of sales and service more effectively.