--- title: 'Patient Convert Podcast' type: 'podcast' url: 'https://doc.social/podcasts/patient-convert-podcast' episodes: 82 first: '2019-10-01' latest: '2023-10-12' --- # Patient Convert Podcast Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Jus… ## Summary Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healthcare executives on what they are doing to grow their organizations and advance medicine. ## Episodes 82 episodes, newest first. - [Reputation SEO vs Traditional SEO: Analyzing the Future of Local SEO w/ rater8 CEO Evan Steele #183](https://doc.social/llms/episodes/reputation-seo-vs-traditional-seo-analyzing-the-future-of-local-seo-w-rater8-ceo-evan-steele-183.md): 2023-10-12 - [Backlink Building: Trash or Treasure for SEO? #182](https://doc.social/llms/episodes/backlink-building-trash-or-treasure-for-seo-182.md): 2023-09-13 - [Plastic Surgery Marketing Guide to Reach Local Patients #181](https://doc.social/llms/episodes/plastic-surgery-marketing-guide-to-reach-local-patients-181.md): 2023-09-06 - [A Guide to Locum Tenens to Create Work Life Balance and Personal Branding with Andrew Wilner MD #180](https://doc.social/llms/episodes/a-guide-to-locum-tenens-to-create-work-life-balance-and-personal-branding-with-andrew-wilner-md-180.md): 2023-08-30 - [Programmatic Ads = Future of Medical Advertising? HOPCo VP of Marketing Daniel Goldberg #179](https://doc.social/llms/episodes/programmatic-ads-future-of-medical-advertising-hopco-vp-of-marketing-daniel-goldberg-179.md): 2023-08-24 - [Medical Spa Lead Generation Strategies #178](https://doc.social/llms/episodes/medical-spa-lead-generation-strategies-178.md): 2023-07-26 - [Top Healthcare Marketing Trends You Can't Miss in 2023](https://doc.social/llms/episodes/top-healthcare-marketing-trends-you-cant-miss-in-2023.md): 2023-07-20 - [HIPAA Compliance and New Risks for Medical Practices From Marketing to Hosting #176](https://doc.social/llms/episodes/hipaa-compliance-and-new-risks-for-medical-practices-from-marketing-to-hosting-176.md): 2023-06-28 - [Orthopedic Marketing Strategies in 2023 #175](https://doc.social/llms/episodes/orthopedic-marketing-strategies-in-2023-175.md): 2023-04-20 - [Top Medical SEO Strategies #174](https://doc.social/llms/episodes/top-medical-seo-strategies-174.md): 2023-02-08 - [Medical Website Design Strategies # 173](https://doc.social/llms/episodes/medical-website-design-strategies-173.md): 2023-02-01 - [Leveraging Website Chat and Self-Scheduling for Practices #172](https://doc.social/llms/episodes/leveraging-website-chat-and-self-scheduling-for-practices-172.md): 2022-11-16 - [How Physicians Get One Full Day a Week of Time Back w/ Tracy Cherpeski #171](https://doc.social/llms/episodes/how-physicians-get-one-full-day-a-week-of-time-back-w-tracy-cherpeski-171.md): 2022-10-19 - [Why Practice Owners Should Define Their Most Important Number w/ Lee Benson #170](https://doc.social/llms/episodes/why-practice-owners-should-define-their-most-important-number-w-lee-benson-170.md): 2022-10-12 - [Planes, Products, Passion & Plastic Surgery: Dr. Beckman’s Story - #169](https://doc.social/llms/episodes/planes-products-passion-plastic-surgery-dr-beckmans-story-169.md): 2022-10-05 - [Kelley Welcome Back](https://doc.social/llms/episodes/kelley-welcome-back.md): 2022-09-27 - [Building Practices, Employee Mental Health and Marketing w/ Sharon Fekete #167](https://doc.social/llms/episodes/building-practices-employee-mental-health-and-marketing-w-sharon-fekete-167.md): 2022-08-03 - [Getting Started with Podcasting for Medical Providers w/ Saul Marquez #166](https://doc.social/llms/episodes/getting-started-with-podcasting-for-medical-providers-w-saul-marquez-166.md): 2022-07-27 - [Orthopedic Marketing Strategies that Drive New Patient Appointments w/ Kristy Parker #165](https://doc.social/llms/episodes/orthopedic-marketing-strategies-that-drive-new-patient-appointments-w-kristy-parker-165.md): 2022-07-20 - [How Aesthetics Practice Owners Build Personal & Practice Wealth w/ Leslie Tracey #164](https://doc.social/llms/episodes/how-aesthetics-practice-owners-build-personal-practice-wealth-w-leslie-tracey-164.md): 2022-07-13 - [Growing a Multispecialty, Multistate Surgical Practice w/ Brian Evans MD #163](https://doc.social/llms/episodes/growing-a-multispecialty-multistate-surgical-practice-w-brian-evans-md-163.md): 2022-07-12 - [Make Your Practice More Attractive to Patients in 2022 # 162](https://doc.social/llms/episodes/make-your-practice-more-attractive-to-patients-in-2022-162.md): 2022-01-26 - [What are Virtual Assistants and How Can Practices Leverage them? #161](https://doc.social/llms/episodes/what-are-virtual-assistants-and-how-can-practices-leverage-them-161.md): 2022-01-19 - [Changing Medicine Starts with Creating Your Voice w/ Vinod Dasa MD #160](https://doc.social/llms/episodes/changing-medicine-starts-with-creating-your-voice-w-vinod-dasa-md-160.md): 2021-11-11 - [Effective Non-Verbal Communication Tips in Healthcare w/ Shelly O'Donovan #159](https://doc.social/llms/episodes/effective-non-verbal-communication-tips-in-healthcare-w-shelly-odonovan-159.md): 2021-10-05 - [Why Referral Based Practices Should Focus on Digital Marketing w/ David Schwegman MD #158](https://doc.social/llms/episodes/why-referral-based-practices-should-focus-on-digital-marketing-w-david-schwegman-md-158.md): 2021-09-21 - [Leading Up: How Physician Liaisons Can Lead Their Physicians w/ Dr. Jimmy Knott #157](https://doc.social/llms/episodes/leading-up-how-physician-liaisons-can-lead-their-physicians-w-dr-jimmy-knott-157.md): 2021-09-14 - [The Future of Patient Engagement w/ Podium’s Bryan Oram #156](https://doc.social/llms/episodes/the-future-of-patient-engagement-w-podiums-bryan-oram-156.md): 2021-09-07 - [Generating New Specialty Surgery Patients via Video Marketing w/ Tim Tollestrup MD #155](https://doc.social/llms/episodes/generating-new-specialty-surgery-patients-via-video-marketing-w-tim-tollestrup-md-155.md): 2021-08-03 - [Growing Your LinkedIn Reach w/ Michael David Chapman #154](https://doc.social/llms/episodes/growing-your-linkedin-reach-w-michael-david-chapman-154.md): 2021-07-27 - [Tips to Improve Patient Social Media Engagement #153](https://doc.social/llms/episodes/tips-to-improve-patient-social-media-engagement-153.md): 2021-07-20 - [Guide to Marketing Your Urology Practice w/ John Lin MD #152](https://doc.social/llms/episodes/guide-to-marketing-your-urology-practice-w-john-lin-md-152.md): 2021-07-15 - [Medical Spa Marketing Strategies #150](https://doc.social/llms/episodes/medical-spa-marketing-strategies-150.md): 2021-07-02 - [Get off the Treadmill & Build A Medical Career You Love w/ Andrew Tisser MD #151](https://doc.social/llms/episodes/get-off-the-treadmill-build-a-medical-career-you-love-w-andrew-tisser-md-151.md): 2021-05-20 - [Physician Productivity: Max Your Most Valuable Resource - TIME w/ Sabrina Runbeck #149](https://doc.social/llms/episodes/physician-productivity-max-your-most-valuable-resource-time-w-sabrina-runbeck-149.md): 2021-05-18 - [Text Messaging is Improving Marketing & Patient Engagement w/ Kenneth Burke #148](https://doc.social/llms/episodes/text-messaging-is-improving-marketing-patient-engagement-w-kenneth-burke-148.md): 2021-05-04 - [Do I need Branding? Or Marketing? Aren’t They the Same? w/ Jared Johnson #147](https://doc.social/llms/episodes/do-i-need-branding-or-marketing-arent-they-the-same-w-jared-johnson-147.md): 2021-04-27 - [Behind the Scenes of Content Creation w/ Scott Burgess #146](https://doc.social/llms/episodes/behind-the-scenes-of-content-creation-w-scott-burgess-146.md): 2021-04-20 - [Practice Admins: The Unseen Heroes w/ Marcus Bullock, CPC and Brenda Messick #145](https://doc.social/llms/episodes/practice-admins-the-unseen-heroes-w-marcus-bullock-cpc-and-brenda-messick-145.md): 2021-04-06 - [How to Remove a Bad Google Review #144](https://doc.social/llms/episodes/how-to-remove-a-bad-google-review-144.md): 2021-04-01 - [Increasing Clinical Efficiencies w/ Brent Lacey MD #143](https://doc.social/llms/episodes/increasing-clinical-efficiencies-w-brent-lacey-md-143.md): 2021-03-23 - [Personal Leadership Development - Become a Highly Effective Leader w/ Dr. Jimmy Knott #142](https://doc.social/llms/episodes/personal-leadership-development-become-a-highly-effective-leader-w-dr-jimmy-knott-142.md): 2021-03-16 - [Physician Entrepreneurship: Getting Started w/ Arlen Meyers MD #141](https://doc.social/llms/episodes/physician-entrepreneurship-getting-started-w-arlen-meyers-md-141.md): 2021-03-09 - [Physician Liaison Hiring: Salary, Part-Time, Skills and more! #140](https://doc.social/llms/episodes/physician-liaison-hiring-salary-part-time-skills-and-more-140.md): 2021-02-28 - [How to Utilize & Market Medical Devices in Your Practice w/ Elise Hamann w/ CuraMedix #139](https://doc.social/llms/episodes/how-to-utilize-market-medical-devices-in-your-practice-w-elise-hamann-w-curamedix-139.md): 2021-02-27 - [Local SEO for Healthcare Practices #138](https://doc.social/llms/episodes/local-seo-for-healthcare-practices-138.md): 2020-12-28 - [Google Ads & PPC for Medical Practices with Nick LaIuppa #137](https://doc.social/llms/episodes/google-ads-ppc-for-medical-practices-with-nick-laiuppa-137.md): 2020-12-22 - [Finding Success with Social Advertising to Patients #136](https://doc.social/llms/episodes/finding-success-with-social-advertising-to-patients-136.md): 2020-12-15 - [What is Backlinking? #135](https://doc.social/llms/episodes/what-is-backlinking-135.md): 2020-11-24 - [Growing Physician Referrals During COVID #134](https://doc.social/llms/episodes/growing-physician-referrals-during-covid-134.md): 2020-11-19 - [How to Create a Healthcare Content Marketing Strategy #133](https://doc.social/llms/episodes/how-to-create-a-healthcare-content-marketing-strategy-133.md): 2020-11-18 - [The Story of the Knotts - Marriage, a Baby & Starting Businesses #132](https://doc.social/llms/episodes/the-story-of-the-knotts-marriage-a-baby-starting-businesses-132.md): 2020-10-13 - [How Individual Physicians Market Themselves at Hospitals or Large Private Practice #131](https://doc.social/llms/episodes/how-individual-physicians-market-themselves-at-hospitals-or-large-private-practice-131.md): 2020-10-06 - [Healthcare IT, Physician Liaison Reporting & Marketing Intersect w/ Ben Blake of Systeem Medical #130](https://doc.social/llms/episodes/healthcare-it-physician-liaison-reporting-marketing-intersect-w-ben-blake-of-systeem-medical-130.md): 2020-10-01 - [How Surgeons Should Market Their Specialty to Patients w/ Kim Rodgers of Medtronics Spine #129](https://doc.social/llms/episodes/how-surgeons-should-market-their-specialty-to-patients-w-kim-rodgers-of-medtronics-spine-129.md): 2020-09-09 - [What Makes Healthcare Marketing Different: The Inside Scoop w/ Matthew Scott #128](https://doc.social/llms/episodes/what-makes-healthcare-marketing-different-the-inside-scoop-w-matthew-scott-128.md): 2020-08-25 - [How CTCA Became the Leader in Patient Centric Marketing w/ Ken Chaplin, CMO of CTCA #127](https://doc.social/llms/episodes/how-ctca-became-the-leader-in-patient-centric-marketing-w-ken-chaplin-cmo-of-ctca-127.md): 2020-08-10 - [Common Digital Advertising Mistakes Healthcare Practices Make w/ Nick LaIuppa #126](https://doc.social/llms/episodes/common-digital-advertising-mistakes-healthcare-practices-make-w-nick-laiuppa-126.md): 2020-07-09 - [How to Use LinkedIn to Increase B2B Sales w/ Steven Perchikov #125](https://doc.social/llms/episodes/how-to-use-linkedin-to-increase-b2b-sales-w-steven-perchikov-125.md): 2020-06-23 - [Growing Your Personal Physician Brand w/ Kevin Pho MD #124](https://doc.social/llms/episodes/growing-your-personal-physician-brand-w-kevin-pho-md-124.md): 2020-06-11 - [Why Doctors Should Start a Podcast (and How To) w/ Dr. Ernesto #122](https://doc.social/llms/episodes/why-doctors-should-start-a-podcast-and-how-to-w-dr-ernesto-122.md): 2020-05-22 - [Being Real on LinkedIn w/ Shay Rowbottom #121](https://doc.social/llms/episodes/being-real-on-linkedin-w-shay-rowbottom-121.md): 2020-05-12 - [Reviews, Telehealth and Patient Marketing w/ Ted Chan of CareDash #120](https://doc.social/llms/episodes/reviews-telehealth-and-patient-marketing-w-ted-chan-of-caredash-120.md): 2020-05-05 - [Digital Healthcare Marketing Strategies w/ Neil Patel #119](https://doc.social/llms/episodes/digital-healthcare-marketing-strategies-w-neil-patel-119.md): 2020-04-30 - [The Physician Liaison Balancing Act w/ Kelly Montgomery #118](https://doc.social/llms/episodes/the-physician-liaison-balancing-act-w-kelly-montgomery-118.md): 2020-04-10 - [Pulling the curtain back on healthcare with special guest Dr. Josh Luke #117](https://doc.social/llms/episodes/pulling-the-curtain-back-on-healthcare-with-special-guest-dr-josh-luke-117.md): 2020-03-06 - [Practice Growth Strategies with special guest Dr. Tarek Hassanein #116](https://doc.social/llms/episodes/practice-growth-strategies-with-special-guest-dr-tarek-hassanein-116.md): 2020-02-25 - [Future of Local SEO with Special Guest John Wall #115](https://doc.social/llms/episodes/future-of-local-seo-with-special-guest-john-wall-115.md): 2020-02-20 - [LinkedIn Marketing for Doctors #114](https://doc.social/llms/episodes/linkedin-marketing-for-doctors-114.md): 2020-02-18 - [Invest In Yourself #113](https://doc.social/llms/episodes/invest-in-yourself-113.md): 2020-02-13 - [How to Track Marketing Campaigns #112](https://doc.social/llms/episodes/how-to-track-marketing-campaigns-112.md): 2020-02-11 - [Top Local SEO Strategies #111](https://doc.social/llms/episodes/top-local-seo-strategies-111.md): 2020-02-06 - [What is a Physician Liaison? #110](https://doc.social/llms/episodes/what-is-a-physician-liaison-110.md): 2020-02-04 - [Studying the Athlete with Dr. John Cory #109](https://doc.social/llms/episodes/studying-the-athlete-with-dr-john-cory-109.md): 2020-01-11 - [Why You Need A Blog #108](https://doc.social/llms/episodes/why-you-need-a-blog-108.md): 2019-12-13 - [Getting Past the Gatekeeper #107](https://doc.social/llms/episodes/getting-past-the-gatekeeper-107.md): 2019-12-10 - [Mastering Social Media for Medical Practices with Guest Dr. Jonathan Kaplan #106](https://doc.social/llms/episodes/mastering-social-media-for-medical-practices-with-guest-dr-jonathan-kaplan-106.md): 2019-12-05 - [Debt, Burnout & Practice Management: Insights from a Military Surgeon #105](https://doc.social/llms/episodes/debt-burnout-practice-management-insights-from-a-military-surgeon-105.md): 2019-11-22 - [It's All About Leadership Part 1 with Dr. Jimmy Knott #104](https://doc.social/llms/episodes/its-all-about-leadership-part-1-with-dr-jimmy-knott-104.md): 2019-11-06 - [New Physician Liaison Growth Guide with Guest Holly Ulanday - #103](https://doc.social/llms/episodes/new-physician-liaison-growth-guide-with-guest-holly-ulanday-103.md): 2019-11-03 - [How Northwell Health's Liaisons Are Reaching New Patients w/ Guest Naddira Savard - #102](https://doc.social/llms/episodes/how-northwell-healths-liaisons-are-reaching-new-patients-w-guest-naddira-savard-102.md): 2019-10-12 - [What Role Do Reviews Play in SEO - #101](https://doc.social/llms/episodes/what-role-do-reviews-play-in-seo-101.md): 2019-10-01