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Creator Pool

Sponsors buy reach. We pay the people who earn it.

A published, engagement-based share of doc.social revenue, paid to contributors before anyone else. Sponsor-agnostic by design.

Sponsor ASponsor BSponsor C

buy reach

doc.social

published formula

Dr. ADr. BProducer C

contributors

This line does not exist. No sponsor reaches a named contributor.

Sponsored Program

SponsorPhysician

separate contract · sponsor pays and reports it · doc.social hosts for a fee

Sponsors buy reach, not people. Same rate card for everyone, no faculty selection, no advance rosters, no content control. A Sponsored Program is kept separate and never routed through the Creator Pool.

The pool in one picture

Revenue

100%

  1. Creator Pool

    50% · paid first

  2. Operating costs

    35%

  3. Profit

    15% · owners

Profit is shared by owners, last

  • Founders
  • Physician Partners
  • Contributor pool
  • Future investors
Contributors are paid first, on revenue. Owners are paid last, on profit. Operating share is illustrative.

50% of pooled revenue goes to contributors, before anyone else is paid. That rate is published here and doesn’t move quietly.

What counts

Four weighted inputs. Platform-wide pool, paid by share of total engagement.

  • Watch time40%
  • Completions25%
  • CME completions20%
  • Ratings15%

Not in the formula

  • Who brought the sponsor
  • Which sponsor’s ad ran on your video

Pool Simulator

Move the sliders. Your number is the same whoever sponsored.

Pool Simulator

Illustrative, not a forecast.

$1M
$250K

Subscriptions, CME, events

100
Your tier
Advanced
1%

Moving this replaces the tier above

50%

Published rate is 50%

Your monthly payout

$422

A year

$5,059

Platform average

$5,781

Sponsor-agnostic. Same payout whoever sponsored.

How the pool splits

$625K pool

  • Creator Cup $47K
  • Top 10% $289K
  • Middle 40% $202K
  • Occasional $87K

If sponsorship were…

  1. $500K

    $253

    a month

  2. $1M

    $422

    a month

  3. $3M

    $1K

    a month

  4. $10M

    $3K

    a month

How is this calculated?
pool          = 50% × (sponsorship $1M + other $250K) = $625K
cup           = 7.5% × pool = $47K
distributable = pool − cup = $578K
your share    = tier share ÷ (tier population × 100 contributors) = 0.87%
your annual   = distributable × your share = $5,059
your monthly  = annual ÷ 12 = $422
average       = distributable ÷ contributors = $5,781

Tier shares: Top 10% of contributors share 50%; Middle 40% of contributors share 35%; Occasional of contributors share 15%.

Creator Cup

Creator Cup · this quarter

7.5% of the pool
  1. 1

    R. Okafor

    Orthopaedic surgery

  2. 2

    M. Lindqvist

    Anaesthesiology

  3. 3

    S. Bhattacharya

    Sports medicine

  4. 4

    J. Alvarez

    Physical therapy

  5. 5

    T. Nakamura

    Pain medicine

Illustrative names and figures. The real board is public.

7.5% of each quarter’s pool, awarded by engagement rank. Public.

Two kinds of programs

Creator Pool content

  • You make it
  • The platform pays you from the pool
  • Formula only
  • Disclosure: “doc.social (medical media)”

Sponsored Program

  • A sponsor wants your branded talk
  • The sponsor contracts and pays you directly
  • The sponsor reports it
  • doc.social hosts, for a fee

Never mixed.

Your disclosure line

Disclosures

Payments: doc.social (medical media)

Slide 2 of 41

What the second slide of your next talk says.

Who can contribute

  • Physicians
  • Residents
  • APPs
  • Industry educators
  • Producers

If you make it, you’re in the pool.

Start contributing
Physician PartnersOwn a piece of the platform.

Structure illustrative and subject to counsel review. Part of why we are doing this again.