Building Your Book

Hey guys, what's going on? So I'm here for you guys today because one of the more common questions I hear is people asking kind of how we get people in the door, right? How do you get referrals? How do you build your book? How do you build your practice, um, and for me I think that it took me a while to realize this, but one of the things that we don't realize enough is that really you, you can utilize the patients who come in the door of your clinic and make them your best assets. They're your marketers, right? I mean, if you give an exceptional experience to people and you just focus on creating care and an atmosphere.

And an excitement for these people that come in there and going above and beyond for their needs, they're gonna refer to you more than any doctor outside is going to. The people who have come in and have seen what you do are going to become your raving fans if you take care of them. So instead of us focusing a lot of our efforts here at MG Spineal Wellness outside of the clinic by going and dropping off food and having lunches and doing a lot of things, of course we do those things, right? You have to. That's part of the Business, but what we really, really focus on is being savage.

With our care to make sure that our patients really, really get the outcome they want and that they have the experience that they say wow, that place is incredible. Those guys were amazing. Those people took a look at me and did more for me than any Other doctor has. That's the thing we strive for because what it does is it generates buzz in the community. These people go back, they tell their friends, they tell their family, and they become the best referral because there's somebody who's already achieved the outcome, somebody who's already gotten better with you, somebody who's already experienced it rather than you going out and.

Trying to tell a doctor how great you are, it's a lot easier to have a patient go back to that doctor and tell them how great of a job you guys did, and it's a lot more impactful on a doctor, on a person, on a family member, on a friend than it is for us to go out there and hand out things at a community event or whatever, especially with coronavirus and everything else that's gone on over the last year, it's very hard, right? You can't go out and do events. You can't go and knock the door down the way that you used to be able to and drop off food and have lunches like we have to kind of reinvent.

The way we do things and the best way to do that is by really, really focusing on great patient care and really using those patients to be your raven fans, to be your, your Marketing team almost to go out there and and get people to come in the door. I want you guys' feedback. You let me know, are you guys working with this? Is there something you guys do that gets patients through the door? Um, what advice would you give new grads that want to build something, that wanna do things, that wanna kind of create a more of a, a better Marketing system for their places? Let me know, people.