Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas”. She is the Chief Content Officer of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories.
Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc.
I ask her:
- Can we all learn how to tell better stories?
- You’ve been a patient, treated by a doctor. As a journalist and brand storyteller, what are you thinking when you experience the typical healthcare professional?
- For the doctor that says, I need a dedicated person to share my content and ideas, what can you say that might debunk this notion?
- Does a big ego help or hurt us when developing content?
- Why does content focused on people work so well?
- Surgeons are intelligent. What do they need to know about “Basics-Focused” content that can help them attract more patients?
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