Geoffrey Moore is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.

I ask him:

1. Can you tell me about a time when you had no idea what you were doing and what you learned?

2. How do you describe your book, Crossing the Chasm, to someone that has not read the book?

3. In your experience, is technology adoption different in medical vs. other non-healthcare sectors?

4. You’ve spent a career focused on the market dynamics surrounding disruptive innovations. Disruption is a term that’s thrown around. What does it mean to you?

5. How do we overcome the obstacle of being stuck in one chasm?

6. If you wrote Crossing the Chasm, during Covid-19, would your premise and perspective be that different?

7. What advice would you give sales and marketing leaders launching products in the season of a pandemic?

8. I remember reading in Harvard Business Review, your article, Darwin and the Demon – Innovating Within Established Enterprises. Can you share what you learned?

9. Crossing the Chasm is just one of your many books – Zone to Win, Inside the Tornado, The Gorilla Game, Escape Velocity, Dealing with Darwin, and Living on the Fault Line. What’s the process like for you when you decide to write a new book?

10. What book are you reading?

11. What local restaurant and why can we say Geoff sent us?