Digital health funding has fallen significantly since 2020. However, funding for Femtech went from 7,6% inside the digital health investments in 2020 to 13,26% in 2022, according to TechCrunch. The awareness about female-specific health-related characteristic has been on the rise for the last several years, which is evident in the growing healthcare innovation space specifically targeting women. In this discussion, you will hear from Marija Butković – founder and CEO of Women of Wearables, a Venture Partner at Simsan Ventures, and an advisor for multiple global organizations in the women’s health space. Marija talked about:

• The challenge of providing appropriate care and support to women (for issues like menstruation, menopause, and conditions like endometriosis) without creating a sense of inequality or sidelining men,
• data-driven approaches in addressing women’s health issues, 
• trends in women’s health for the year 2023, including a broader understanding of fertility issues.

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