[Lauren Feltz, M.H.Sc, CAA, CNIM]

Being on the neuromonitoring side, I see this as a difference in client base. My #1 client is the patient, so I’m going to do everything that I can to take care of them. If that means learning hardware, anesthesia, or every aspect of the surgery, then I’m down.

For reps, their #1 client is the surgeon. If the surgeons start expecting more from the sales team, then eventually they’ll follow suit and learn more about neuromonitoring. Until then, neuromonitoring is just not on their radar, and sometimes even an impediment.