From Finger-Pointing to Revenue: Fixing the Sales–Marketing Rift
In this episode of Medical Sales Accelerator, Zed Williamson sits down with Tamara Loehr, co-founder of EGS Enterprise Growth Systems and Concertina, to tackle one…
Episode Parent: Medical Sales Accelerator
Selling Innovation in a World of ‘No’: Lessons from Thrive Genetics
In medical sales, innovation often collides head-on with resistance. Clinicians are busy, systems are rigid, workflows are sacred, and “no” becomes the default answer long…
The Hidden Psychology of Physician Choice: What Really Influences Behavior
If logic and data were all it took to win physicians over, every superior device would dominate the market. But physicians—like all humans—make decisions shaped…
Overcoming Reluctance: How to Stop Letting Fear Kill Your Sales
Fear doesn’t just hold you back—it kills opportunity. In this episode of the Medical Sales Accelerator Podcast, Zed sits down with Gerry Savage, f…
Encore: Universal Principles for Creating Legends with Gair Maxwell
It wasn’t long ago that Gair Maxwell, author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, joined us to talk about how stor…
The Walkaway Wealth Playbook for Competitive Reps
Many MedTech reps equate high income with long-term freedom, but that assumption can leave you unprepared when the unexpected happens. Lifestyle chang…
What Top 1% Performers Do Differently (Without Realizing It)
Even the most driven professionals can find themselves stuck working harder but not moving forward. The culprit? Not market conditions, not product fi…
When Clinics Can’t Keep Up: The MedTech Bottleneck No One Talks About
Breaking into the medical device market is hard enough, but what happens when patient demand for your product far exceeds what clinics can deliver? Fo…
Stop Pitching, Start Diagnosing: MedTech Sales Reimagined
What if the way you’ve been selling is working against you, and your customer can feel it? In an industry built on outcomes, many MedTech reps still…
Pivot or Perish with Bill Facteau
Credibility isn’t what you think it is — it’s not what you believe, it’s what your customers and colleagues experience. And in today’s high-…