Medical Sales Accelerator Podcast
The Medical Sales Accelerator Podcast brings you insider tips and secrets to help you drive your sales. Featuring interviews with top-performing medical sales reps, president’s club winners, and leaders in the MedTech industry. Hosted weekly by Zed Williamson and Clark Wiederhold. Listen online, or find us on YouTube.
Developed and produced by TrackableMed, the medical marketing agency known for creating predictable, trackable growth for MedTech companies and medical practices.
Episodes
Compliance as a Catalyst: Enhancing MedTech Sales and Operations
Navigating the maze of compliance in medical device sales often feels like an uphill battle, with stringent regulations frequently seen as barriers to innovation and market growth. However, when compliance is strategically aligned with sales and marketing efforts, it can transform from a hurdle to a powerful enabler of success.
In this week’s episode, sponsored by Physician Growth Accelerator, we’re joined by Aryn Peled, Managing Director at Trackable Med. Aryn discusses her experiences and strategies for turning compliance into a competitive advantage. She also sheds light on effective ways to collaborate with compliance teams, ensuring that both safety and business objectives are met.
What we discuss in the episode:
- Understanding compliance as a protective measure that can be aligned with business growth
- Strategies for MedTech professionals to collaborate effectively with compliance departments
- The importance of breaking down silos within organizations to enhance communication and cooperation
- Practical tips for transforming compliance challenges into opportunities for innovation
- Real-world examples of successful compliance integration that supports both patient safety and business objectives
Resources from this episode:
Social Media:
Transforming Medical Practices with James Gavigan and Rectangle Health
Have you ever thought about the ways technology could simplify the complexities of managing a medical practice? What if there was a way to streamline administrative tasks, freeing up more time for patient care? With the evolution of healthcare technology, this scenario is rapidly becoming a reality.
In this week’s episode, sponsored by Physician Growth Accelerator, we are joined by James Gavigan from Rectangle Health. We explore how their innovative solutions are transforming mundane, time-consuming tasks into efficient processes that enhance practice operations and patient experiences. James shares insights into how tackling payment processing, HIPAA compliance, and staffing inefficiencies can profoundly affect a practice’s effectiveness and profitability.
What we discuss in the episode:
- How Rectangle Health’s solutions are designed to enhance operational efficiency and patient satisfaction in medical practices
- The challenges medical practices face with traditional administrative systems and how technology provides a smarter way forward
- Real-world examples of how practices have transformed their operations through the integration of advanced technological solutions
Resources from this episode:
Social Media:
Boosting MedTech Sales by Improving Practice Operations
What if the biggest obstacle to your medical sales isn’t the market or the competition, but internal inefficiencies within medical practices themselves? Discover how addressing these challenges can unlock unprecedented growth in medical device sales.
In this week’s episode, sponsored by Physician Growth Accelerator, Managing Director, Erik Trattler, dives into how medical device reps can extend their influence beyond traditional sales roles by facilitating improvements in practice management. We also explore invaluable insights gained from his extensive experience in both medical device sales and as a consultant focused on operational efficiency. Join us as we explore actionable strategies that help medical practices streamline their operations, thus creating a more conducive environment for adopting new medical technologies and enhancing patient care.
What we discuss in the episode:
- Identifying and overcoming the unseen operational barriers that can stagnate medical device sales.
- The crucial role of medical device reps in consulting on practice efficiency.
- How optimizing practice operations can lead to increased adoption of new medical technologies and better patient outcomes.
Resources from this episode:
- Get the free MedTech Talk Tracks for Action
- Physician Growth Accelerator
- Landing New Cases: The Missing Link for Medical Device
Social Media:
The Art of Value Analysis: Winning Strategies with Mark Copeland
What if the biggest barrier to medical device sales wasn’t about the device itself, but how it’s presented to the gatekeepers of healthcare facilities? Mastering the maze of hospital value analysis can mean the difference between rejection and success. This episode unveils the strategies that turn daunting hospital approval challenges into victories for medical device sales professionals.
In this week’s episode, sponsored by Physician Growth Accelerator, we welcome Mark Copeland, known as the Value Analysis Whisperer. Mark shares his expert insights on streamlining the complex value analysis process that many in medical device sales encounter. Discover actionable strategies and innovative approaches to align medical products with the strategic needs of hospitals and ASCs, ensuring better outcomes for both providers and patients. Join us as we explore how to excel in the intricate world of healthcare systems’ value analysis.
What we discuss in the episode:
- Strategies for navigating the complex value analysis process in hospitals
- Tips for aligning medical products with the strategic needs of healthcare facilities
- Turning the value analysis process from a stumbling block into a stepping stone
- Real-life success stories from sales professionals who mastered the value analysis challenge
Resources from this episode:
Social Media:
Beyond Sci-Fi: The Healing Power of Non-Thermal Lasers
Ever wondered if the fantastic lasers of sci-fi could turn into medical marvels in real life? What if lasers could actually be the key to advancing medical care and reducing reliance on invasive treatments or addictive medications? This intriguing possibility is closer to reality than you might think.
In this week’s episode, sponsored by Physician Growth Accelerator, we speak with Joseph Zapolsky III, International Sales Director at Erchonia Corporation, a pioneer in non-thermal laser technology. We discuss how these innovative lasers are revolutionizing treatment approaches across various medical fields, the science behind non-thermal lasers, their applications in treating chronic pain and facilitating post-surgical recovery, and how they’re helping shift medical practices towards more sustainable and patient-friendly methods.
What we discuss in the episode:
- How Erchonia’s lasers promote healing through a photochemical reaction, enhancing cellular energy and microcirculation without heat
- The significant role these lasers can play in reducing dependence on opioids by providing effective pain relief and enhancing post-surgical recovery
- How these lasers integrate into medical practices seamlessly
Resources from this episode:
Social Media:
Implantable Insights: How Medical Devices are Talking Back
Imagine a world where the medical devices implanted in the body could communicate with doctors, providing vital data that could change the course of treatment and recovery. As technology advances, this scenario is becoming a reality. This breakthrough in medical technology not only promises enhanced patient outcomes but also pioneers a new approach to postoperative care, where data leads the way.
In this week’s episode, sponsored by Physician Growth Accelerator, we welcome Bill Hunter, President and CEO of Canary Medical, to discuss how his team is pioneering the transformation of medical devices into data-communicating tools. Bill shares insights on the development of smart implants that offer real-time feedback to both healthcare providers and patients, drastically altering expectations and outcomes in medical treatments. Join us as we explore the innovations driving this change and the future possibilities of implant technology.
What we discuss in the episode:
- How implantable devices are being designed to communicate health data
- The impact of real-time data feedback from implants on post-operative care
- Future directions for smart implants in medical technology
- Case studies demonstrating the effectiveness of data-driven patient care
Resources from this episode:
Social Media:
Responses