Medical Sales Accelerator Podcast
The Medical Sales Accelerator Podcast brings you insider tips and secrets to help you drive your sales. Featuring interviews with top-performing medical sales reps, president’s club winners, and leaders in the MedTech industry. Hosted weekly by Zed Williamson and Clark Wiederhold. Listen online, or find us on YouTube.
Developed and produced by TrackableMed, the medical marketing agency known for creating predictable, trackable growth for MedTech companies and medical practices.
Episodes
Implantable Insights: How Medical Devices are Talking Back
Imagine a world where the medical devices implanted in the body could communicate with doctors, providing vital data that could change the course of treatment and recovery. As technology advances, this scenario is becoming a reality. This breakthrough in medical technology not only promises enhanced patient outcomes but also pioneers a new approach to postoperative care, where data leads the way.
In this week’s episode, sponsored by Physician Growth Accelerator, we welcome Bill Hunter, President and CEO of Canary Medical, to discuss how his team is pioneering the transformation of medical devices into data-communicating tools. Bill shares insights on the development of smart implants that offer real-time feedback to both healthcare providers and patients, drastically altering expectations and outcomes in medical treatments. Join us as we explore the innovations driving this change and the future possibilities of implant technology.
What we discuss in the episode:
- How implantable devices are being designed to communicate health data
- The impact of real-time data feedback from implants on post-operative care
- Future directions for smart implants in medical technology
- Case studies demonstrating the effectiveness of data-driven patient care
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Brain Training for Breakthrough Sales Performance
Imagine transforming your sales effectiveness, not by learning new selling techniques, but by reshaping your mind. In the competitive world of medical device sales, where every edge counts, could the key to breakthrough success lie within our own brains?
In this week’s episode, Sponsored by Physician Growth Accelerator, Dr. Jerry Teplitz, an expert in neuroplasticity and the bestselling author of “Switched On Selling,” delves into how brain performance can dramatically enhance sales effectiveness. We explore the revolutionary concept of brain re-education and revisit compelling stories and research that demonstrate how these techniques have propelled sales professionals from mediocrity to excellence without traditional sales training.
What we discuss in the episode:
- How brain re-education can significantly improve sales performance.
- The foundational principles of Dr. Teplitz’s “Switched On Selling” program and its impact on sales professionals.
- Real-life transformations in sales teams who have applied these neuroscience-based techniques.
- Practical steps to implement brain performance strategies for immediate results in sales scenarios.
Resources from this episode:
- Get the free MedTech Talk Tracks for Action
- Physician Growth Accelerator
- Switched on Selling
- Visit Jerry’s Website
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From First Contact to Close: Mastering Medical Sales with Omar Khateeb
Is cold outreach really as daunting in medical device sales as it seems? Omar Khateeb, a seasoned expert with over a decade in the industry, shatters common misconceptions and introduces powerful strategies for turning cold calls into fruitful relationships. In this insightful episode, Omar draws parallels between effective social media engagement and traditional sales tactics to reshape how we think about connecting with new prospects.
In this week’s episode, sponsored by Physician Growth Accelerator, Omar Khateeb returns again to dive deep into the nuances of modern sales techniques. We discuss the art of transforming cold calls into warm opportunities using strategic communication and personalized engagement and provide actionable tactics for MedTech professionals.
What we discuss in the episode:
- Rethinking cold outreach: It’s not just possible, but necessary for growth in medical sales.
- Effective communication: How to craft email subject lines and content that engage and convert.
- The role of perseverance and personalization in building relationships with potential clients.
- Utilizing social media as a strategic tool for brand building and lead generation in the med tech sector
Resources from this episode:
- Get the free MedTech Talk Tracks for Action
- Physician Growth Accelerator
- Khateeb & Co
- State of MedTech
- Episode 163 with Omar
- Episode 119 with Omar
- Episode 87 with Omar
- Episode 14 with Omar
- Episode 13 with Omar
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Leading the Charge in AI-Powered Medical Devices with Torrey Smith
Imagine swallowing a robotic pill that can navigate your body and diagnose health issues without the need for invasive procedures. What if this tiny device could revolutionize medical diagnostics and treatment? This isn’t a scene from a sci-fi movie—it’s a reality brought to life by groundbreaking advances in medical technology.
In this week’s episode, sponsored by Physician Growth Accelerator, we’re joined by Torrey Smith, co-founder and CEO of Endiatx, the innovators behind PillBot. Starting his career as an aerospace engineer, Smith was inspired by sci-fi classics to pivot his expertise to the medical field, where he’s focused on creating less invasive diagnostic tools. We explore Torrey’s fascinating journey to developing medical devices that could one day operate autonomously inside the human body. The conversation dives deep into how Endiatx is blending advanced robotics with medical science to enhance patient care and potentially extend human life spans.
Key Takeaways:
- The transformative potential of PillBot in making gastrointestinal diagnostics more accessible and less invasive
- Insights into the future of medical robotics, including the ambition to develop rice grain-sized microsurgeons for complex procedures
- The role of AI and advanced robotics in evolving the landscape of medical treatments and diagnostics
- The challenges and breakthroughs in transitioning from aerospace engineering to medical technology innovation
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Encore Episode: From Crossing the Chasm to Zone to Win with Geoffrey Moore
Is your tech enterprise stuck in internal battles while startups are disrupting the market? We’re bringing back one of our top episodes where Geoffrey Moore, renowned author and advisor, dives into the dynamics of startup and established tech enterprises. His insights are based on decades of consulting and are highlighted in his pivotal works, “Crossing the Chasm” and “Zone to Win.”
This episode remains highly relevant and popular for its deep dive into strategic company transformations and how businesses can effectively adapt and thrive in a rapidly evolving market. Geoffrey outlines the crucial strategies for maintaining momentum and the common pitfalls that even the most iconic companies can fall into.
Revisit this insightful discussion, sponsored by Physician Growth Accelerator, and equip your enterprise with the knowledge to face both external threats and internal challenges head-on.
Join us to learn more about:
- Metrics for success in each of the 4 zones
- How to effectively move from the incubation zone to the transformation zone
- Challenges to overcome in the transformation zone
- Common mistakes iconic tech companies made before their downfall
- The role of acquisition in scaled transformation
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Harnessing Neuroscience to Drive MedTech Team Performance
How frequently do you consider the underlying psychology that drives your team’s dynamics and overall performance? What if you could tap into this deeper understanding to not only foresee potential issues but also to foster a more collaborative and innovative environment? Exploring these aspects of business psychology might be the key to unlocking higher efficiency and effectiveness within your team.
In this week’s episode, sponsored by the Physician Growth Accelerator, Rhiannon Gallagher, a seasoned business psychologist, delves into the intricacies of business psychology and team optimization. We discuss the critical role of communication in making team interactions more effective and how different psychological safety levels within a team can dramatically influence its success. We also explore how individual team members’ primal responses to certain stimuli can affect team cohesion and productivity.
What we discuss in the episode:
- The often overlooked discipline of business psychology
- The practical application of psychological insights in medical sales scenarios
- How to engage various parts of the brain during sales pitches to maximize impact
- How to ensure messages are received as intended
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