Are you really spending time and effort to make sure your website is in order? In this episode, Justin discloses great website design strategies and how they are the foundation of other marketing strategies. He stresses why your website is the most important digital asset for your practice and advises you to build a suitable website that focuses on creating an excellent user experience for patients. Justin provides great tools to balance design and SEO, and warns about the dangers of investing in a website that is not sustainable, scalable, and functional. Let’s dig into it!

Key Highlights:

[00:01 – 07:37] Medical Website Design Strategies

[07:38 – 14:00] Make Sure the Homepage Is Right

[14:01 – 20:20] Less Is More: What Can We Edit?

[20:21 – 26:41] Always Think About the Experience Users Will Have

[26:42 – 30:27] Wrapping Up!

Key Quotes:

“Your home base is your website. So if you don’t have a good home base, you’re really shooting yourself in the foot.” – Justin Knott

“From a practice standpoint, your website is how you present yourself.” – Justin Knott

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What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

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Thanks for listening. Justin & Kelley Knott