Patient Convert Podcast

Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healthcare executives on what they are doing to grow their organizations and advance medicine.

Building Practices, Employee Mental Health and Marketing w/ Sharon Fekete #167

Are you establishing good employee morale in your practice to maintain patient care quality? In today’s episode, Sharon Fekete, the Founder of The Doctor Whisperer & 13th Ave Media, shares the challenges of hiring doctors and staff in today’s healthcare landscape, as well as the importance of creating a culture of trust and respect within a clinical setting. Sharon discloses her outlook on the impact of employee mental health and the role of content marketing and branding in the healthcare field. Listen and enjoy!

Sharon has been whispering strategies to physicians for over 20 years & amplifies businesses through the power of social media. As a firm believer in advocating for improved mental health, she published her book ‘The Broken Road to Mental Health, in Life & in Business’ on her 25th sober anniversary, August 11th, 2019, and hosts (2) podcasts, The Doctor Whisperer & The Broken Road to Mental Health. 

Key Highlights:

[00:01 – 07:37] Sharon’s Experience with Hiring and Managing Staff in Healthcare

[07:38 – 15:19] Why the Patient Experience is Key to a Successful Practice

[15:20 – 22:59] Sharon’s Tips for Taking Care of Mental Health in the Workplace

[23:00 – 30:29] How to Address Mental Health in the Workplace

[30:30 – 37:46] The Importance of Content Marketing and Branding

[37:47 – 43:18] Wrapping Up!

Want to connect with Sharon? Head to The Doctor Whisperer, and learn more about her work!

Key Quotes:

“The number one thing I feel can really impact a business is to talk about mental health in their workplace, a place where people can feel safe and not feel afraid or ashamed if they’re not doing well.” – Sharon Fekete

“If you want to have a great practice, you have to hire great. You have to spend money. You have to make an investment.” – Sharon Fekete

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com

Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram  

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Justin & Kelley Knott

Getting Started with Podcasting for Medical Providers w/ Saul Marquez #166

Are you figuring out how to boost your healthcare podcast? In this week’s episode, the Founder of the Outcomes Rocket Podcast and Smooth Podcasting Productions, Saul Marquez shares relevant tips on how to use podcasting to grow your day job and increase sales. He breaks down the benefits of automation and how it can help save time and increase scalability. Saul remarks on the importance of finding a good mentor, and having a sustainable internal production pipeline to grow your podcast. Let’s dive in!

Saul is a healthcare executive and media influencer. For the past 15 years, he has been a leader at well-known companies like Stryker Orthopedics and Medtronic. The mission of his work is focused on improving outcomes and business model success in healthcare. In addition to his leadership in the corporate world, Saul is an entrepreneur at heart. As the founder of the Outcomes Rocket Podcast and Smooth Podcasting Productions, he and his teams are focused on helping businesses and leaders more effectively deliver their message and value to customers.

Key Highlights:

[00:01 – 07:15] How Saul is Using Podcasting to Grow His Business and Increase His sales

[07:16 – 14:23] How to Systemize Your Podcasting Process to Maximize Results

[14:24 – 21:42] Focus on Creating Great Content and Let Someone Else Do the Marketing

[21:43 – 23:52] Final Thoughts

Connect with Saul on LinkedIn, and Twitter. Visit Outcomes Rocket, and learn from the most inspiring healthcare leaders!

Key Quotes:

“Through repetitive content, you establish an opportunity for people to know, and trust you and your brand and your voice.” – Saul Marquez

“The more podcasts you put out there, the more you’re on top and the higher, the likelihood that somebody’s gonna click and listen.” – Saul Marquez

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com

Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram  

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Justin & Kelley Knott

Orthopedic Marketing Strategies that Drive New Patient Appointments w/ Kristy Parker #165

With the growth of digital marketing and healthcare systems becoming more vertically integrated, it is important for orthopedics to stay ahead of the curve in terms of their marketing efforts to make things easier for patients. In this episode, Kristy Parker, the Director of Communication and Business Development at Tennessee Orthopaedic Clinics discusses the importance of access in orthopedics, and how digital marketing has been integral in increasing access to orthopedic specialists for patients. She talks about the importance of educating patients on options and treatments available through orthopedics, and how the ratio of patients coming from referrals vs. direct patient acquisition has shifted in recent years. Listen and enjoy!

Kristy has worked in the healthcare field as both medical sales rep and administrator for 20+ years. Her current focus in business development has provided her the opportunity to evaluate multiple platforms to reach patients and increase access to a large orthopedic practice. 

Key Highlights:

[00:01 – 08:19] How to Use Digital Marketing to Increase Access and Make Things Easier for Patients

[08:20 – 16:20] Why the Urgent Care Model Has Been a Godsend for Orthopedists

[16:21 – 24:00] How Chat Can Help Keep Patients Connected and Access Information Quickly and Easily

[24:01 – 31:52] Tips for Marketing to Surgeons

[31:53 – 39:03] Tips for Engaging Patients on Social Media

Connect with Kristy through LinkedIn. Head to Tennesse Orthopedic Clinics, and find your doctor!

Key Quotes:

“We saw that healthcare was becoming more patient-driven, and it was important to not just rely on fostering those relationships with our referring primary care offices but to also make sure that the public knew they had direct access to orthopedic specialists.” – Kristy Parker

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com

Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram  

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Justin & Kelley Knott

How Aesthetics Practice Owners Build Personal & Practice Wealth w/ Leslie Tracey #164

Do you know an effective way to grow and protect your business? In this episode, Leslie Tracey discusses the importance of risk management, retention of top talent, and building a team culture that is supportive of success. She stresses why marketing to all employees, not just the business owner is essential and provides relevant tips on how to do this effectively. Let’s dive in! 

In the financial industry since 2017, Leslie is the founder of Tracey Donavan Insurance & Retirement Services, a boutique financial practice that specializes in personal and business financial risk management and retirement income strategies for practitioners in Medical Aesthetics nationwide. They ensure that practice owners mitigate risks to their family and business livelihood associated with disability or death which could halt the continuation of the business.

 Key Highlights:  

[00:01 – 06:41] Opening Segment 

[06:42 – 13:17] How to Keep Your Med Spa Running Safe and Sustainably 

[13:18 – 19:56] How to Succeed as a Med Spa Owner 

[19:57 – 26:33] How to Protect Your Practice  

[26:34 – 33:23] Diamond Games Media 

[33:24 – 39:47] Think About Your Brand  

[39:49 – 42:16] Closing Segment

 Click here to connect with Leslie’s online community: https://linktr.ee/leslietracey  

Free download for listening to this podcast here: https://www.traceydonavan.com/10healthwealth

 Key Quotes:

 “I think it’s really important to identify where your clients are coming from and start small. All the big ones are very successful. They started small.” – Leslie Tracey 

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com

Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram  

 What We Do

 Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

 Leave a Rating & Review for Other Listeners!

 I hope that you have found this episode and any others you have listened to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

 Thanks for listening. Justin & Kelley Knott

Growing a Multispecialty, Multistate Surgical Practice w/ Brian Evans MD #163

Are you curious about what CIC and CSC have done to grow and reach many different patients and have different sub-specialties under one roof? In this episode, Brian Evans, the Medical Director of Reno and VP Physician Recruitment for CSC shares the philosophy of Comprehensive Integrated Care and Comprehensive Surgical Care, and how they attract patients. He emphasizes the importance of physician ownership and control and points out the many benefits of such an approach, including increased decision-making power and greater patient engagement. Pay close attention to Brian’s advice on what patients can do to be their own best advocates for their care. Let’s dive in!

Key Highlights:

[00:01 – 06:33] Opening Segment

[06:34 – 12:46] Multispecialty, Multistate Surgical Practice

[12:47 – 18:58] Having a Higher Level of Engagement

[18:59 – 22:22] Closing Segment

Want to connect with Brian? You can email him at brian.evans@ciccenters.com. Make sure to visit https://www.ciccenters.com/ and https://cscasc.com/

Key Quotes:

“We really have to get out there and allow people to meet us and know that. We are actually really focused on the patients providing a really good service.” – Brian Evans

“Physicians don’t always know best. So you are your own patient advocate.” – Brian Evans

“The more the doctors are involved, the more that they’re leading the way from a decision-making standpoint, the better off healthcare will be.” – Brian Evans

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com

Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram  

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Justin & Kelley Knott

Make Your Practice More Attractive to Patients in 2022 # 162

Welcome to another episode of the Patient Convert Podcast! In today’s show, we’re talking to Dr. Ginger Bratzel. She is a business strategist and educator, and will provide us with some strategies to get more clients and grow our business. Dr. Ginger helps people to discover what’s good about their businesses as well as what they’re missing to make them more attractive. Her focus is to get everything needed to create a steady flow of clients, patients, and customers so they can go forward, further, and faster. 

Let’s dive into different tips to grow your practice and make it more attractive to your patients!

[00:01 – 05:00] Let’s meet Dr. Ginger!

 

  • I introduce our guests Dr. Ginger Bratzel

 

  • Bio.
  • Dr. Ginger provides a bit of background. 
  • Moving from dentist to marketing consulting road.
  • Building her business.
  • The healthcare industry.
  • Medical school.
  • Failure at teaching physicians to be an entrepreneur.
  • They teach to be an employee.
  • How to make your practice more attractive to patients.

[05:01 – 12:40] Dr. Ginger’s perspective on Post-Covid

  • Dr. Ginger shared her point of view about the pandemic.
  • Before and still now people put much prior into outsourcing things.
  • Barriers between doctors and patients.
  • The role of social media.
  • Easy target – Healthcare field.
  • A  massive shift in the market.
  • You should understand your patients and what they truly need.
  • Emotional face: confidence, pain relief, stability, security, etc.
  • Establish relationships with patients.
  • Physicians building their business.
    • The marketing online.
  • Think about your favorite patients.
  • Make connections with them.
  • It’s just easy when you work with people that you like!.
  • Marketing messages
  • Talking in the patient’s language.
  • Medical terms – Association.
  • Facebook ads.

[12:41 – 25:35] Making your Practice More Attractive to Patients

  • Dr. Ginger talks about the old and new approach to address marketing.
  • The insight of old and young doctors.
  • Leadership – Tools and assets to bring a business.
  • Marketing campaign and budget.
  • Having a scientific mind in marketing.
  • It has to be trackable.
  • It has to come back.
  • It has to show a result.
  • It’s not an experiment or donation.
  • Tracking side with clients in the healthcare niche.
    • Communication factor.
    • Be really aware of your numbers to set up projections.
    • Referral system: private practice acquisition.
  • Physicians expectations from their involvement in growing the practice.
    • Use your time wisely.
  • Marketing time: 3 hour block. 
  • No other appointments, not taking calls during that time.
  • Meeting with your marketing advisor.
  • Information video once a week.
  • Getting your report numbers.
  • Conversion: How to make it easy for patients to say yes.

[25:42 – 33:07] Closing Segment

  • Advice on growing practice in 2022. 
  • Physicians expectations from their involvement in growing the practice.
    • Think about things that need improvement, and things we need to stop doing.
    • Use your own charts and files.
    • Internal marketing program.
  • Who you should communicate with.
  • Who your ideal patient is.
  • How to connect with Dr. Ginger.
  • Links are available below.
  • Final words 
  • Stay tuned for more. Links available below.

Tweetable Quotes:

All the marketing I’ve ever recommended to do is direct response, if I cannot track it, if I don’t know what is coming from, we don’t do it.” – Ginger Bratzel

“They don’t need to be doing a thousand things, they need to do 4, 5, a few things, and if you see it is not working, take the time and energy, even if you are doing it for free  because that’s the most precious  currency you have.” – Ginger Bratzel

Resources Mentioned: 

Want to connect with Dr. Ginger? You can find her and follow her on LinkedIn and Facebook. You can also contact her at 405-225-0254. Don’t forget to check out her website https://gingerbratzel.com/ to learn more about getting new clients and grow your business!

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/ 

Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram  

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Kelley Knott

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