Are your sales pitches hitting a dead end? If you’re finding your go-to sales strategies aren’t generating the results they used to, you’re not alone. This week on Power Supply, Martyn Lewis, Founder & Principal at Market-Partners Inc., joins us to explain why traditional assertive persuasion is losing its effectiveness in today’s healthcare sales environment. Martyn uncovers what truly drives purchasing decisions and shares strategies for building stronger collaborations between suppliers and healthcare providers. From overcoming status quo bias to fostering lasting partnerships, this episode is packed with actionable insights that can help transform your next sales proposal. Whether you’re in sales or supply chain management, this conversation will reshape how you approach building effective vendor relationships. Tune in to learn how to shift from sales pitches to collaborative partnerships that deliver lasting value and real results!

Once you complete the interview, jump on over to the link below to take a short quiz and download your CEC certificate for .5 CECs! – https://www.flexiquiz.com/SC/N/ps11-07

#PowerSupply #Podcast #AHRMM #HealthcareSupplyChain #AssertivePersuasion #Collaboration #Sales