What does a box truck have to do with Virtual Trade Shows?  You will find out in this episode. I gathered 5 executives from the MedTech Leaders Community to discuss Virtual Trade Shows.  We review the 2020 Virtual Trade Show experience.  We discuss what worked and what didn’t work.  Then we talked about solutions and alternatives.  Finally, we reviewed our intentions related to virtual trade shows and alternatives in 2021.  Trade shows will never be the same.  And, our participation will not be the same.  Companies are definitely investing in alternatives. 

Later in the video cast, Lauren Dustman, BMMG, shared the Virtual Trade Show Decision making matrix that she and her colleagues developed at BMMG to assist their clients. It is a nice tool.

This was a live event in the MTL community and has been converted into a podcast and video cast.  It was a lively and very informative discussion.

The panelists were:

Lauren Dustman, Virtual and Live Event Strategist, BMMG and member of HCEAJeff Hydar, Chief Commercial Officer, PhotoniCareMark Lunam, Head of Global Learning Development and Training, Chy A ConsultingKarl Wolcott, VP Strategic Accounts, The Alpha Source GroupYours truly – Ted Newill – Host of Medical Device Success and MedTech Leaders Community

The next live event in the MedTech Leaders Community will be the first of the C-Suite series with community member Trevor McCaw, CCO, TriSalus Life Sciences. 

You can learn more about the MTL Community at medtechleaders.net.  There is a 30 day free trial.

Now Go Win Your Week!!

Lauren Dustman, Virtual and Live Event Strategist, BMMG and member of HCEA LinkedIn Profile Link

Jeff Hydar, Chief Commercial Officer, PhotoniCare, LinkedIn Profile Link

Mark Lunam, Head of Global Learning Development and Training, Chy A Consulting, LinkedIn Profile Link

Karl Wolcott, VP Strategic Accounts, The Alpha Source Group, LinkedIn Profile Link

Ted Newill’s LinkedIn Profile link

Medical Device Success website link

Link to Ted’s contact page