Medical Device Success

The Medical Device Success Podcast and Videocast is a combination of interviews with Subject Matter Experts (SMEs) and MedTech leaders along with some solo podcasts aimed at improving the ability of the audience to better understand and compete in today’s rapidly changing healthcare ecosystem. We seek out SMEs in areas that can assist MedTech companies in:
• Marketing strategies, tactics and technologies
• Sales strategies, tactics and technologies
• The future of MedTech – technology trends and implementation
• Health research & economics
• Provider issues (hospital systems, ambulatory surgical care, etc.)
In our “In the C-Suite” series we like to get leadership perspectives from MedTech leaders.

Episode 90 – How does a CXO contribute to MedTech success with Skender Daerti, CEO, The Clinician Exchange

Do you know what a CXO is?  Do you know how a CXO can contribute to a company’s prelaunch or commercial launch success?  By the end of this podcast you will have answers to both of those questions.  Today’s episode is about an important new kind of service organization to MedTech and HCPs.  It is called a CXO.  You have heard of CROs.  Today you will learn about a CXO called The Clinician Exchange.  To help us understand how they work with MedTech and HealthCare organizations we will talk to Skender Daerti, CEO.  A CXO fits into the Customer Success equation of a small or large company.  It can also help a startup with upstream marketing and strategic planning or downstream implementation and scaling.  An example of an upstream service could be voice of customer during product development.  An example of downstream could be a training and e-learning program related to a device for a major hospital system.

Today we make a little history because it is the first face to face interview I have done for the podcast. Almost all my previous podcasts were done via Zoom. And that is why it is a podcast only and won’t be turned into a YouTube video.  I have to say, it is more fun being face to face.  This is my first time working in this environment.  So, you may hear some background noise and our sound levels may not be the greatest.  We had to find a quiet spot in a busy hotel.  It is not an easy thing to do.  However, the content is very good!

By the way, I want to emphasize that even though The Clinician Exchange serves the MedTech industry, I do not get any compensation for this podcast.

If you like this podcast please recommend it to a friend via the share link on your podcast player of choice. If you would like to learn more about the MedTech leaders community, go to medtechleaders.net.

Links to Skender’s linkedin prof and website will be in the show notes.  There will also be a link to the MedTech Business Academy podcast that I participate in with Skender and a crew of other MedTech experts like Barbara Strain, Mike Sperduti, Scott Alexander and Tom Hickey.

Now Go Win Your Week!

Skender Daerti’s LinkedIn profile Link

The Clinician Exchange website Link

MedTech Business Academy podcast link on google

Ted Newill’s LinkedIn Profile link 

More Medical Device Success podcasts link

Medical Device Success website link 

MedTech Leaders Community link

Link to Ted’s contact page 

Episode 89 – In the AI C-Suite with Hila Goldman-Aslan, CEO, DIA Imaging Analysis

Today, we explore artificial intelligence in ultrasound with our guest, Hila Goldman-Aslan, CEO of DIA Imaging Analysis.  There is a lot of learning for professionals in this episode.  DIA Imaging Analysis is a company founded by 3 women.  The other two co-founders are Michal Yaacobi and Dr. Noah Liel-Cohen. We explore:

  • Hila’s career and what positioned her for MedTech leadership
  • The founding, growth and challenges faced by DIA
  • Hila’s view of the future of AI in MedTech
  • and Key learnings for MedTech professionals.

This is a story of imagination, determination and persistence.

In the show notes below I have links to Hila’s Linked In profile and the DIA Imaging Analysis website.   And, if you like this podcast, simply share it with a friend using the share link on your podcast player of choice.  For those of you that want to know more about the MedTech Leaders community, go to medtechleaders.net.

Now Go Win Your Week!!

Hila Goldman-Aslan’s LinkedIn Profile link

DIA Imaging Analysis website link

Ted Newill’s LinkedIn Profile link

Medical Device Success website link

MedTech Leaders Community link

Link to Ted’s contact page

Episode 88 – Replay of Driving Sales with Physician Micro-Marketing in MedTech

In 2021, Episode 55 was the most downloaded podcast of the year.  It was published July 18. Because podcast listeners tend to scroll only so far back to find material to listen to, I felt this episode was very worthy of a replay. Most of my podcasts are evergreen. One difference is that today in the show notes I do have an unlisted link to the RAW YouTube video of this episode.  This is great if you want to see the slides.  For newer listeners, enjoy!  For veteran listeners of the podcast that have already heard this or watched the video….you have the week off.  Or, you may want to listen again.

Do you know which digital platform is most effective in targeting physicians?  Is it LinkedIn, Facebook, Instagram, Twitter or TikTok?  Listen to the podcast and in a few minutes, you will know the answer. The pandemic caused a tremendous amount of rethinking about how MedTech gains the interest and attention of prospects.  Physician micro-marketing is a solution. Our guest to help us with this fascinating and surprising subject is Scott Alexander, CEO of Jairus Physician Micro-Marketing.  Scott also shares a case study of where micro-marketing and micro targeting helps a company ramp initial sales and pivot to a what they thought was a secondary market that turns out to be their primary market.  All this done rapidly and economically when compared to traditional marketing and sales.

Now Go Win Your Week!

Scott Alexander LinkedIn Link

Jairus Physician Micro-Marketing website link

YouTube Video Link

Ted Newill’s LinkedIn Profile link

Medical Device Success website link

MedTech Leaders Community link

Link to Ted’s contact page

Episode 87 – Narrow Podcasting for MedTech Marketing and Sales

What kind of podcast is NOT concerned with the number of listeners? A Narrow Podcast. It is concerned with who the listeners are. In this episode, I explain the concept of Narrow Podcasting and how it could be an important new type of content in support of Marketing and Sales.  I do use slides. If you want a copy of the slides let me know.  But listeners should understand very clearly. We discuss:

  • how it is different than podcasting in general
  • why podcasting should be considered as effective content
  • difference between video and podcasting
  • economy of implementation
  • an example of applying Narrow Podcasting to a healthcare specialty
  • and more..

Enjoy!

Now Go Win Your Week!!

Toby Goodman’s website link

Narrow Podcasting by Toby Goodman link

Ted Newill’s LinkedIn Profile link 

More Medical Device Success podcasts link

Medical Device Success website link 

MedTech Leaders Community link

Link to Ted’s contact page 

Episode 86 – How an AI Design Team Helps Medtech with Moshe Safran, PhD

I will start with a Question – Does a MedTech product have to have AI as a direct component to be considered enhanced by AI? The answer is “No”. AI can contribute to the success of a product or service in many ways.

Today we continue with the subject of Artificial Intelligence.  What is different is that we approach the subject from the view of a company that helps MedTech companies create AI based software that assist their clients products in one of three ways. Our guest today is Moshe Safran, PhD, CEO of RSIP Vision USA.  Moshe and his team have been helping companies for years with their AI related challenges. By the end of this podcast, we should have you thinking outside the box in terms of how AI works with and can support products.

Links to Moshe and RSIP Vision are below in the show notes.

Thanks for listening in today.  If you like this podcast, please refer it to a friend simply by using the share link on your podcast player.  If you want to learn more about the MedTech Leaders’ community, go to medtechleaders.net. By the way, some of you participated in the offer to join the community in February and March.  This has resulted in the promised matched contribution to HERhealthEQ.org.  Thank you very much!!  The money will go to help women in the third world get access to critical medical instrumentation.

Now Go Win Your Week!

Moshe Safran, PhD, LinkedIn Profile link

RSIP Vision website link

Ted Newill’s LinkedIn Profile link 

More Medical Device Success podcasts link

Medical Device Success website link 

MedTech Leaders Community link

Link to Ted’s contact page 

Episode 85 – Bringing AI into Healthcare Delivery with Ron Li, MD, Stanford University

Some of you that are old enough will remember when doctors, clinics and hospitals were complaining about implementing electronic medical records which we now call EMR.  EMR then advanced and became Electronic Health records or EHR.  EHR is actually more powerful than EMR.  EHR is the term most of us use today. Then, if your product created a report or an image, your company was busy creating links to the electronic records so the report or image could be stored electronically.  Now we take all much of this for granted.

Our guest today says that even though EHRs were not intentionally designed to aid clinical informatics “without EHR we would have no AI in healthcare.”

Today we dive into the mind of a clinician and researcher who is very involved in clinicial informatics and artificial intelligence.  Our guest today is Ron Li, MD.  Ron is a Clinical Assistant Professor Department of Medical and Hospital Medicine, Stanford University and he is the Medical Informatics Director for Digital Health and Artificial Intelligence Clinical Integration at Stanford Health Care. We learn about how a health care system is investing in efforts to design and implement programs and workflows that incorporate clinical informatics and AI to improve outcomes and reduce costs.  And, we talk about how MedTech fits in.

This is our 6th episode related to AI in MedTech.  We have at least one more.  If you have listened to most of these, you will have a good idea as to what is going on in the minds of clinicians, researchers, companies and providers.  This knowledge can help guide you in your career and/or your company’s strategies related to informatics, deep learning and its products.  Do your products need an AI component to add more value or do they need to fit into a work flow that is being enhanced by AI?

Thanks for listening in today.  If you like this podcast, please refer it to a friend simply by using the share link on your podcast player.  If you want to learn more about the MedTech Leaders community, go to MedTechLeaders.net.

Now Go Win Your Week!!

Ron’s LinkedIn profile link

Books Ron recommends:

  • The Fifth Discipline by Peter M. Senge link
  • Cloud Computing: Concepts, Technology & Architecture (The Pearson Service Technology Series from Thomas Erl) by Thomas Erl, Ricardo Puttini, Zaigham Mahmood link
  • Prediction Machines: The Simple Economics of Artificial Intelligence by Ajay Agrawal, Joshua Gans, Avi Goldfarb link
  • Systems Thinking: Managing Chaos and Complexity: A Platform for Designing Business Architecture by Jamshid Gharajedaghi link

Ted Newill’s LinkedIn Profile link 

More Medical Device Success podcasts link

Medical Device Success website link 

MedTech Leaders Community link

Link to Ted’s contact page 

Responses

About Instructor

Ted Newill

Currently, Ted is the President and CEO of Medical Device Success. Medical Device Success is a consultancy that works with small to medium sized MedTech companies in the areas of strategic and tactical planning primarily in marketing and sales. He is also the host of the Medical Device Success Podcast and Video Cast.  The podcast was recently ranked as #2 of the top 20 medical device podcasts by FeedSpot.   And, he recently created a community called MedTech Leaders. Ted has over 35 years of experience as a successful medical device marketing, sales and operations executive. Many of the companies he worked for were start-ups and/or emerging growth companies with new concept technologies. He began his career as a sales representative for a division of the AHSC. He progressed through positions of greater responsibility at several medical device companies including marketing management, international sales management, VP of Sales, VP of Sales & Marketing and President US operations.

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