Medical Device Success

The Medical Device Success Podcast and Videocast is a combination of interviews with Subject Matter Experts (SMEs) and MedTech leaders along with some solo podcasts aimed at improving the ability of the audience to better understand and compete in today’s rapidly changing healthcare ecosystem. We seek out SMEs in areas that can assist MedTech companies in:
• Marketing strategies, tactics and technologies
• Sales strategies, tactics and technologies
• The future of MedTech – technology trends and implementation
• Health research & economics
• Provider issues (hospital systems, ambulatory surgical care, etc.)
In our “In the C-Suite” series we like to get leadership perspectives from MedTech leaders.

Episode 99 – Life Science Women’s Mastermind Group with Shelly O’Donovan, CEO, Authentic Influence Group

Fact is, women have more challenges in pursuing their careers than men. In the show notes you will find a link to the McKinsey 2021 report on Women in the Workplace that clearly spells this out. To address these challenges, Shelly O’Donovan, CEO, Authentic Influence Group is creating a Life Science Women’s Mastermind group in the MedTech Leaders community.  In this podcast, Shelly and I discuss the goals of this mastermind group and how masterminds are different from masterclasses.  And, we talk about how this particular group will help the professional women that participate with their career challenges.  Now guys, this is not your que to turn off the podcast because the elements of a successful mastermind group could pertain to you.  Perhaps you would like to start one.  If after listening to this podcast you want to learn more about Shelly’s group, go to Medtechleaders.net.  There you will find a plan page that is specific to the Life Science Women’s Mastermind group.   There will also be links in the show notes to Shelly’s LI profile and her business website.

I recorded the interview with Shelly several weeks ago.  In the interview, we talk about starting the group in late September.  It is already late September.  The group will start in October once we have a few members on board.

Now Go Win Your Week!!

Shelley O’Donovan LinkedIn profile link

Authentic Influence Group website link

Lifescience Women’s Mastermind Group landing page link

McKinsey’s Women In The Workplace 2021 report – https://www.mckinsey.com/featured-insights/diversity-and-inclusion/women-in-the-workplace

Medical Device Success Podcast Survey link

Promo code for free BIOMEDevice Boston Expo Pass – MDS22

BIOMEDevice Boston website link

Ted Newill’s LinkedIn Profile link 

More Medical Device Success podcasts link

Medical Device Success website link 

MedTech Leaders Community link

Link to Ted’s contact page 

Episode 98 – Trade Shows and Events, 2023, What you should do. Part 2

2023 is right around the corner. Let’s break that habit of last minute planning for shows and events. To help us start planning for 2023, Lauren and Kimberly are back for part 2 of this two part series.  Lauren Dustman is Senior Manager, Global Events at Hyperfine and Kimberly Stanséll is a Meeting, Trade Show and Event Strategy Consultant. In this episode we cover the phases of planning, forecast for attendance in 2023, where trade shows and events are in the marketing mix, site visits, trade show technologies and what doesn’t work.  This is another episode that is fun and full of good advice.

A quick bit of housekeeping.

First, in the show notes you will see a link to a podcast survey. Please please take the survey.  It will help me provide a better podcast for you.  The most important questions are at the end of the survey.  Thank you in advance!!

Second, I have accepted BIOMEDevice Boston and BIOMEDevice Silicone Valley as a sponsor for several episodes.  So, you will hear a couple of ads in my voice during these episodes. They are short, to the point and of great value for many listeners.

Now Go Win Your Week!

Lauren Dustman LinkedIn Profile link

Kimberly Stanséll LinkedIn Profile link

Links to websites with holograms for trade show exhibits:

Medical Device Success Podcast Survey link

Promo code for free BIOMEDevice Boston Expo Pass – MDS22

BIOMEDevice Boston website link

Ted Newill’s LinkedIn Profile link 

More Medical Device Success podcasts link

Medical Device Success website link 

MedTech Leaders Community link

Link to Ted’s contact page 

Episode 97 – Trade Shows and Events, What’s changed and what you should do. Part 1

I am honored to have two event planning experts, Lauren Dustman, Senior Manager, Global Events at Hyperfine and Kimberly Stanséll, Meeting, Trade Show and Event Strategy Consultant to guide us today in this conversation. Combined, these ladies manage about 100 shows and events annually. Today’s episode is the first of two episodes about medical trade shows.  Last week we talked about industry trade shows. Today, we cover the 2022 trade show and event experience year to date and what we think will happen this fall. How have trade shows changed and what should you consider doing differently this fall to optimize them?  Of course, we talk about alternatives to traditional trade show activity. This is a great conversation full of pointed advice. The second episode focuses on trade shows in 2023.  Yes, it is August and 2023 will come sooner than you think.

A quick bit of housekeeping.

First, I have changed the podcast art.  This is what you see when you go to the library of your podcast player of choice and look for the MDS podcast.  I felt like the original art was dated and needed to be refreshed.  So, don’t freak out when you don’t see the old art.

Second, in the show notes you will see a link to a podcast survey. Please please take the survey.  It will help me provide a better podcast for you.  The most important questions are at the end of the survey.  Thank you in advance!!

Finally, I have accepted a sponsor for several episodes.  So, you will hear a couple of ads in my voice during these episodes. They are short, to the point and of value for many listeners

Now Go Win Your Week!

Lauren Dustman LinkedIn Profile link

Kimberly Stanséll LinkedIn Profile link

Medical Device Success Podcast Survey link

Promo code for free BIOMEDevice Boston Expo Pass – MDS22

BIOMEDevice Boston website link

Ted Newill’s LinkedIn Profile link 

More Medical Device Success podcasts link

Medical Device Success website link 

MedTech Leaders Community link

Link to Ted’s contact page 

The BIOMEDevice Shows and Why They Matter with Adrienne Zepeda, Group Event Director

Have you ever heard of BIOMEDevice Boston or BIOMEDevice Silicone Valley? These are two of several MedTech Industry shows that are known as hubs of new technologies, startup guidance and networking opportunities.  Do you know what goes on at these meetings?  I can tell you that they are organized to give MedTech leaders and startups a view into the technologies and best practices that will shape our devices and services for years to come. Today you are going to learn more about that with the help of our guest, Adrienne Zepeda, Group Event Director, Informa Markets.  Adrienne will talk about who attends these shows, the technical emphasis of the shows, the exhibitors, the very informative events that take place, the keynote speakers, the wide variety of other subject matter experts and how to get the most out of these shows.  BIOMEDevice Boston takes place Sept. 28th and 29th.  BIOMEDevice Silicone Valley takes place Nov. 29th and 30th.

For readers and podcast listeners that want to attend the Expo portion of the BIOMEDevice Boston for free, use the promo code – MDS22 in the registration form found at the BIOMEDevice Boston website link below in the show notes.  It is a $50 value.

Now Go Win Your Week!!

Adrienne Zepeda’s LinkedIn profile link

Promo code for free BIOMEDevice Boston Expo Pass – MDS22

BIOMEDevice Boston website link 

BIOMEDevice Silicone Valley website link

Ted Newill’s LinkedIn Profile link 

More Medical Device Success podcasts link

Medical Device Success website link 

MedTech Leaders Community link

Link to Ted’s contact page 

Episode 95 – Digital Surgery with Jawad Ali, MD

Do you know the 6 pillars of Digital Surgery? Many pre-surgical, surgical and post-surgical technologies that have been developed individually are now being brought together under the banner of Digital Surgery.  What does this mean and what are these pillars? To help us with this is Jawad Ali, MD, a surgeon and community builder. Dr. Ali is working with SAGES to write an article to better define and classify this important subject.  We will also talk about how MedTech intersects with this area and how MedTech companies can be sure they are not left behind.  As usual, the big companies have already invested in this concept. Let’s be sure the small and medium sized companies get invested too.

Now Go Win Your Week!

Jawad Ali, MD LinkedIn profile link

Vality Partners link

Austin MedTech Connect link

Eric Topol, MD, book Deep Medicine link

SAGES link

Ted Newill’s LinkedIn Profile link 

More Medical Device Success podcasts link

Medical Device Success website link 

MedTech Leaders Community link

Link to Ted’s contact page 

Episode 94 – Value Based Care and MedTech with Douglas Jacobs, MD, Chief Transformation Officer, Center for Medicare, CMS

You can’t talk about Value Based Care without including CMS and the Center for Medicare in the conversation.  In many of the past episodes on VBC we repeatedly refer to Medicare.  Today we get their input with the help of Douglas Jacobs, MD, Chief Transformation Officer, Center for Medicare at the CMS.  I really appreciate CMS allowing this conversation to happen. Doug is going to help us understand what CMS is, more specifically what the Center for Medicare is, bundled payments, VBC, ACOs, The Center for Medicare and Medicaid Innovation, The council for technology and innovation, the importance of health equity and more.  We frequently relate these issues to MedTech. For anyone that wants to better understand the CMS and the Center for Medicare specifically, you will want to listen to this episode.

Now Go Win Your Week!!

Doug’s LinkedIn link

CMS website link

Medicare Website link

The overall Medicare vision link

Medicare & Health Equity link

Medicare and Accountable Care link

Ted Newill’s LinkedIn Profile link 

More Medical Device Success podcasts link

Medical Device Success website link 

MedTech Leaders Community link

Link to Ted’s contact page 

Responses

About Instructor

Ted Newill

Currently, Ted is the President and CEO of Medical Device Success. Medical Device Success is a consultancy that works with small to medium sized MedTech companies in the areas of strategic and tactical planning primarily in marketing and sales. He is also the host of the Medical Device Success Podcast and Video Cast.  The podcast was recently ranked as #2 of the top 20 medical device podcasts by FeedSpot.   And, he recently created a community called MedTech Leaders. Ted has over 35 years of experience as a successful medical device marketing, sales and operations executive. Many of the companies he worked for were start-ups and/or emerging growth companies with new concept technologies. He began his career as a sales representative for a division of the AHSC. He progressed through positions of greater responsibility at several medical device companies including marketing management, international sales management, VP of Sales, VP of Sales & Marketing and President US operations.

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