Episode 97 – Trade Shows and Events, What’s changed and what you should do. Part 1

I am honored to have two event planning experts, Lauren Dustman, Senior Manager, Global Events at Hyperfine and Kimberly Stanséll, Meeting, Trade Show and Event Strategy Consultant to guide us today in this conversation. Combined, these ladies manage about 100 shows and events annually. Today’s episode is the first of two episodes about medical trade shows.  Last week we talked about industry trade shows. Today, we cover the 2022 trade show and event experience year to date and what we think will happen this fall. How have trade shows changed and what should you consider doing differently this fall to optimize them?  Of course, we talk about alternatives to traditional trade show activity. This is a great conversation full of pointed advice. The second episode focuses on trade shows in 2023.  Yes, it is August and 2023 will come sooner than you think.

A quick bit of housekeeping.

First, I have changed the podcast art.  This is what you see when you go to the library of your podcast player of choice and look for the MDS podcast.  I felt like the original art was dated and needed to be refreshed.  So, don’t freak out when you don’t see the old art.

Second, in the show notes you will see a link to a podcast survey. Please please take the survey.  It will help me provide a better podcast for you.  The most important questions are at the end of the survey.  Thank you in advance!!

Finally, I have accepted a sponsor for several episodes.  So, you will hear a couple of ads in my voice during these episodes. They are short, to the point and of value for many listeners

Now Go Win Your Week!

Lauren Dustman LinkedIn Profile link

Kimberly Stanséll LinkedIn Profile link

Medical Device Success Podcast Survey link

Promo code for free BIOMEDevice Boston Expo Pass – MDS22

BIOMEDevice Boston website link

Ted Newill’s LinkedIn Profile link 

More Medical Device Success podcasts link

Medical Device Success website link 

MedTech Leaders Community link

Link to Ted’s contact page 



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