Today’s we’ll be diving into our personal story; Who are the Knotts and how did this all start? Listen in as we talk about our journey and why Physician marketing clearly became our calling. 

[00:01 – 11:04] Opening Segment

• We introduce the topic of today
• We give a little bit of background of our journey
• • We have been happily married since 2016
  • Started the agency while dating
• Kelley talks about her background
• • Comes from a healthcare family background
  • Got her first job as a physician liaison 
  • Create a huge network in Atlanta of hundreds of physicians
• Justin shares about his background
• • Studied Finance and Investments
  • Worked for an early-stage Investment company in Orlando
  • Met Kelley and dive deeper into marketing
• We shared the story of our first career together
• • Becoming the first physical physician liaison for the first 3 years
  • Handled 5 to 10 different Subs specialty clients

[11:05 – 18:09] The Start of Our Agency Business 

• Justin uses his entrepreneurial skill to put the ideas into practice
• • Being visionary to see the bigger opportunity 
• Had people reaching out from all over the country to hire Kelley as a Liaison
• We took that from a concept perspective to develop into a digital focus agency 
• • Without losing the liaison side
• Helping practices with an online-offline approach 
• Kelley was passionate about physician outreach while Justin was taking the range of digital landscape
• We talk about Physicians Liaison University 
• • Training platform to support physicians liaisons 
  • Physicians Outreach Solution 
• Kelley talks about  Intrepy Healthcare Marketing
• • The full-service healthcare marketing solution when it comes to digital solutions
• Justin talks about Kelleys personal brand which is kelleyknott.com
• • Focused on the thought-leadership and liaison standpoint
  • Healthcare marketing advice
• We talk about what’s coming out next year in our companies

[18:10 – 27:04] Patient-Centric Marketing Program in Intrepy Healthcare Marketing

• Justin talks about the Patient-Centric Marketing Program
• • How do we attract, engage and convert patient
• Helping physicians to connect with patients in better ways
• Justin talks about the services that we offer especially in the digital marketing side
• Every service is different based on the sub-specialty of clients
• We talk about the team members of Intrepy
• • Has won huge awards 
• The biggest compliment from our clients is how well we know the medical industry 
• • Born out of the experience 

[27:05 – 31:44] Our Contracts with Clients

• We choose our clients very carefully
• Develop long term partnerships and affiliations
• When you partner with us, your property is your property
• • Everything that we develop for you is your property 
• 6 months contract length to prove our word and values
• Being transparent about our data

[31:45 – 39:19] Closing Segment

• Kelley gives some advice for healthcare marketer and partners who works together 
• Justin shares some realizations about their journey
• We talk about the big difference since when we started 
• Final words

Tweetable Quotes:

“A well-connected Physician Liaison who knows the network not only in Physicians Healthcare admin is a physician liaison who gets through the doors.” – Justin and Kelley Knott

“Remember to pick your clients, it’s important that they’ve invested as much as you’ve invested, you don’t have to just say yes to everyone. ” – Justin and Kelley Knott 

“When you’re working with a partner they need to be your support system but they also need to have a skill set that complements your skills.  ” – Justin and Kelley Knott 

“It’s really rewarding to work in Healthcare marketing but we have to be willing to work hard and not be afraid of failing.  ” – Justin and Kelley Knott

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What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

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Thanks for listening. Kelley Knott