#11 – The Secret Weapon for Orthopedic Startups (8 mins)
![](https://media.doc.social/wp-content/uploads/2020/09/11025444/1010224-1572023635208-7a6da2a1e16ed-1024x1024.jpg)
Startups can use RISK as a competitive weapon. I share the experience at Ellipse Technologies where we used this weapon to blow past the competition and go from $0 to a $400M valuation.
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