#22 | Nick Nanton | StorySelling & Celebrity Branding YOU

Nick Nanton is An Emmy Award-Winning Director and Producer, Nick Nanton, Esq., produces media and branded content for top thought leaders and media personalities around the world. Recognized as a leading expert on branding and storytelling, Nick has authored more than two dozen Best-Selling books (including The Wall Street Journal Best-Seller, StorySelling™) and produced and directed more than 60 documentaries, earning 16 Emmy Awards and 36 nominations.

We discuss:

1. In your book, Celebrity Branding YOU, we’re introduced to a system for entrepreneurs, professional, certainly doctors, to become the go-to-expert in their field. Can you provide us with an overview in a way that our listening audience : doctors and medical technology leaders may understand.

2. Fitting vs. Standing Out. How do we explain that “standing out” doesn’t have to be flagrant self-promotion.

3. One of the chapters in Celebrity Branding YOU is entitled, Putting Your Story Behind Your Brand. What’s the biggest mistake people make in this important step.

4. Nick, you teach us the importance of developing a distinct brand platform. I’m particularly interested in your approach of “authorpreneurship” with your clients. Why is publishing a book valuable in this digital and social age?

5. What was the catalyst for you to go from agency owner to a 16x Emmy Award winning film director and dramatize compelling stories across platforms such as Amazon and other well-know channels?

6. It’s been said that video is the sales rep that never sleeps. How would you explain the importance of video – personalized and professionaly developed video to help differentiate one’s personal brand and attract more clients or ideal patients?

7. In Storytelling, an audio book that I regularly return and learn from, you teach us that Storyselling is the act of selling your product or service through telling a story. It puts a human angle to the traditionally dry and boring concept of selling. It connects people to people rather than a faceless corporation to its followers.

8. You say, “Make your uniqueness a selling point by demonstrating to customers through the power of a story how you’re different—and why it should matter to them.” Many sales consultants are focusing on features and how there product is better vs different. What guidance do you have for them today?


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