In this podcast/video cast Lisa Bichsel and I interview two leaders in the healthcare exhibit and event ecosystem.  One of our guests is Jeannie Wert, Director Exhibition Management, Siemens Healthineers and Board President of the Healthcare Convention & Exhibitors Association (HCEA).  Our other guest is Mike Ellery, Chief Creative Officer, Sparks Marketing Corporation, a leader in the exhibit marketing industry.  We discuss the challenges to medical associations and the life sciences industry in transitioning to virtual platforms and exhibits. Lots of valuable insights to help life science leaders make decisions related to virtual trade show participation.  Dinners delivered to virtual attendees.  Butterflies and pigeons in virtual booths.  May as well have some fun while stuck with virtual events!  Link to the video cast and other important links below.

Now Go Win Your Week!

Link to the video cast https://youtu.be/EbolGbICHSQ

Jeannie Wert LinkedIn Link  

Healthcare Convention and Exhibitors Association Link  

Mike Ellery LinkedIn Link 

Sparks Marketing Corporation Link  

Lisa Bichsel LinkedIn Link  

BMMG website Link

BMMG video blog on the art of virtual event best practices Link

Ted Newill LinkedIn Link   

Medical Device Success website link   

Ted’s contact page at Medical Device Success