Episode 28 – A CEO Leading a MedTech Company Through Covid
In January 2018 when Dominik Beck took the helm of Rudolf Riester, GmbH, he began executing a plan to put Riester in a more competitive position against its larger rivals. Then in early 2020 Covid spread across the world. For the Riester team, due to the nature of its product line, Covid became an opportunity. But to take advantage of an opportunity, you have to execute. Under Dominik’s guiding hand, the Riester team has risen to the challenge and seen revenue growth as a result. In this episode, we learn more about how Riester responded to the pandemic. We also learn about the complexities of moving a product line toward telemedicine and the new skill sets needed in sales and IT to support this move.
The MedTech Leaders Community is growing. Over 70 members from 18 countries. We have over 7 hours of content on selling in the virtual world. A couple members said it is like a master class. There is a 30-day free trial. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross.
Learn more about the MedTech Leaders Community at https://medtechleaders.mn.co
The video cast with slides is available in the MTL community.
Now Go Win Your Week!
Dominik Beck’s LinkedIn Profile link – linkedin.com/in/dominik-beck-991192b
Rudolf Riester, GmgH website link – https://www.riester.de
Ted Newill’s LinkedIn Profile link
Medical Device Success website link
Link to Ted’s contact page