Episode 4 – The Future of the Medical Device Industry in the Covid-19 Era

Let me start out by saying that I am biased.  I am a marketing and sales guy.  And, marketing and sales personalities are typically optimistic.  We can leap tall buildings and fly faster than a speeding bullet.  We are built to overcome challenges.  However, this is a dangerous bias when looking into the Covid-19 future.  To counter this bias, I beat myself up with a lot of reading, research and conversations with medical device executives.  It was sobering.  It was like taking a cold shower.  We are in for change.  Big change. 

In this podcast I review a number of critical data points.  Then I connect the dots to consider new trends both soft and hard.  Finally, I share my predictions as to the economic recovery, the impact on medical device business and how marketing and sales will change.  

Chadwick Martin Bailey Research link is here

My LinkedIn profile is here

The Medical Device Success website is here

Amy Webb – Author of best selling “The Signals are Talking” website link is here

Devon Powers – Prof. at Temple University and author of “On Trend: the business of forecasting the future”.  Devon’s LinkedIn profile is here and her book is here.

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Have a great week!



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