Fight the Technology Adoption Life Cycle Curve and you will lose. It is science. Why do MedTech leaders and sales and marketing pros continue to fight the TALC Curve? And, why am I bringing it up? Because in the past several weeks I have had conversations with startups that have been either not recognizing the curve or fighting it. Important Note! This applies primarily to New Concept Products. In this Episode:
Quick review of the Technology Adoption Life Cycle.Why is this important?The Good News and Bad News about Innovators and Early Adopters.How to identify Innovators and Early Adopters.How to sell to Innovators and Early Adopters.
Now Go Win Your Week!
Recommended Book: Crossing the Chasm, Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey Moore
Kindle book linkPaperback book link
Ted Newill’s LinkedIn Profile link
Medical Device Success website link
MedTech Leaders Community link
Link to Ted’s contact page