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Episode 51 – In MedTech Sales Don’t Fight the Technology Adoption Life Cycle Curve

Fight the Technology Adoption Life Cycle Curve and you will lose.  It is science. Why do MedTech leaders and sales and marketing pros continue to fight the TALC Curve?  And, why am I bringing it up?  Because in the past several weeks I have had conversations with startups that have been either not recognizing the curve or fighting it.  Important Note! This applies primarily to New Concept Products.  In this Episode:

Quick review of the Technology Adoption Life Cycle.Why is this important?The Good News and Bad News about Innovators and Early Adopters.How to identify Innovators and Early Adopters.How to sell to Innovators and Early Adopters.

Enjoy!

Now Go Win Your Week!

Recommended Book: Crossing the Chasm, Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey Moore

Kindle book linkPaperback book link

Ted Newill’s LinkedIn Profile link

Medical Device Success website link

MedTech Leaders Community link

Link to Ted’s contact page  

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