Hosted by Dr. Scott Sigman – “Air Traffic Control for Surgical Cases”

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Such a remarkable, entrepreneurial story! Joanna Geisinger Devin has worked in medical device sales for almost 10 years for companies such as Smith & Nephew and Zimmer. Early in her career, she realized the poor communication endemic in surgical scheduling, a problem she faced firsthand as a sales rep. In 2016, she left her position as a medical sales rep to receive her MBA at Babson College F.W. Olin Graduate School of Business. She is now the Co-Founder and CEO of Torq Interface with its mission to revolutionize communication between hospitals and their vendors and to repurpose savings for enhanced patient care.

Topics include:

-Get creative to reach out to surgeons! Joanna had caricatures drawn of surgeons with music to get their attention. She personalized it to her surgeon’s to end the dread of being turned away at the front door.

-She left a fantastic position in medical sales to get her MBA and pursue her desire to be an entrepreneur. Listen to this amazing story!

-Torq Interface is like air traffic control for surgical cases. They are now in over 100 facilities and 24 states using Torq’s EHR-integrated platform to streamline surgical scheduling and eliminate back-and-forth emails, calls, and texts. They also have a simplified loaner tray management feature to gain visibility into the status of loaned equipment and track vendor compliance with pick-up and drop-off windows.

-Her vision with Torq with growing into ambulatory surgery centers to promote efficiencies and goal of 500 facilities in next 12 months.

-Advice for those considering starting a business.

Find out more about Torq Interface here.



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