This weeks episode we talk about the current device climate and the concept of “desperate times demand desperate measures”….Fact or fiction? We have a great discussion with device rep Cam Sexton, inventor of Relay One. I love seeing reps transition to entrepreneur as there are a lot of great ideas out there!
Also, we revisit the stapling juggernaut of yesteryear, US Surgical. What can we take away from some of their sales ‘techniques’?
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