Sleep and Digital Health in Brazil (Renata Redondo Bonaldi)

Brazil had over 200 million people; how many of them sleep well? I hope you’re enjoying summer and resting enough. Many people have issues with sleeping: either not sleeping enough or sleeping poorly. Oftentimes, poor sleep hygiene, such as drinking coffee too late in the day, being exposed to blue light from phones, tablets, or computers right before getting to bed, etc. As listed by the Cleveland clinic, poor sleep results in a lack of alertness during the day, excessive daytime sleepiness, impaired memory, poor quality of life, and relationship stress. And more serious problems ​​associated with chronic sleep deprivation are high blood pressure, diabetes, heart attack, heart failure or stroke. Other potential problems include obesity, depression, reduced immune system function, and lower sex drive. The Brazilian startup Sleepup is trying to help people with sleep issues with an over-the-counter digital therapeutic. The DTx works on a behavioral change approach determined for each user. The first step is an individual assessment of the causes of poor sleep. 

You will hear from Renata Redondo Bonaldi, Co-Founder and CEO of Sleepup. We talked about various aspects of sleep issues and the role of wearables and digital health in improving sleep. If Renata had one piece of advice for sleep improvement, this is what she’d say to you:

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