Startups in Nigeria: The Biggest Challenge is Access to Market (Jennie Nwokoye, Clafiya)

One of the biggest challenges for healthcare startups in Nigeria is access to market.

In Nigeria, healthcare is fragmented, making it difficult to find distribution channels. We have to be creative and may need to look outside healthcare for distribution channels.” , says Jennie Nwokoye is the founder and CEO of Clafiya – a digital primary healthcare service that connects individuals and businesses to health practitioners to provide convenient, quality, and affordable, on-demand primary care from their mobile phones.

In this discussion, Jennie explains: 

  • What are the healthcare challenges in Nigeria,
  • How do startups do business in Nigeria and why is it difficult to scale,
  • How do startups work with local and international investors and more





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