The Powerful Simplicity of the ‘Inside Up’ Principle: Performance, Capacity, & Self-Reflection

Are you the tip of the spear? Or are you shuffling around in the complacent middle segment of MedTech that’s being left behind? We’re speaking with Brian Kerlin, founder and CEO of Optitude, a firm that helps first time founders, CEOs, and entrepreneurs build consistent, sustainable revenue growth from the inside up. Kerlin’s approach is simple: Everyone has the same 24 hours in a day and seven days a week; are you truly conscious of how you’re spending your time? Join us as we explore his ‘Inside Up’ principle, which encourages aspiring leaders to improve their performance by reevaluating their capacity. 

In this episode, you’ll learn: 

  • Practical steps you can take to move out of your ‘complacency bubble’
  • How to be more reflective (i.e., zoom out and reassess your core processes)
  • What it means to “create intention” for each day
  • Insights from Hal Elrod’s “The Miracle Morning” 

Plus, we dig into what it means to be “disciplined in thought.” 

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