Medical Sales Accelerator Podcast

The Medical Sales Accelerator Podcast brings you insider tips and secrets to help you drive your sales. Featuring interviews with top-performing medical sales reps, president’s club winners, and leaders in the MedTech industry. Hosted weekly by Zed Williamson and Clark Wiederhold. Listen online, or find us on YouTube.

Developed and produced by TrackableMed, the medical marketing agency known for creating predictable, trackable growth for MedTech companies and medical practices.

Episodes

Breaking the Mold: How Grit and Resilience Transform Medical Sales Careers

Burnout plagues us all at some point in our professional lives, but it’s not always easy to identify, or overcome. So how can you master your profession if you’re unable to master your own feelings? It requires grit and resilience.

In this week’s episode, sponsored by Alpha Sophia, Danielle Cobo, a transformational speaker, bestselling author, and seasoned medical sales professional, shares invaluable insights on resilience, leadership, and overcoming adversity. With a career spanning 15 years in the competitive realm of medical sales, Danielle has not only excelled but also transformed her hardships into opportunities for profound personal and professional development. Through her journey, Danielle offers actionable strategies for dealing with burnout, embracing vulnerability, and setting the foundation for a fulfilling career in medical sales.

Tune in for more on:

  • Strategies for overcoming burnout
  • The positive impact of resilience and self-reflection on career growth and development
  • Actionable tips for turning life’s challenges into stepping stones for success
  • How vulnerability strengthens leadership

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Building Digital Trust in MedTech: The MTV Approach

In the dynamic world of MedTech, where innovation is the lifeblood of progress, Jay Pendleton, founder of MedTech Voice, offers a compelling perspective on the power of storytelling in building trust and driving success.

In this week’s episode, sponsored by Alpha Sophia, Jay underscores the importance of authenticity and digital trust in a landscape inundated with content and information overload. We also learn about his journey from the corporate MedTech world to the realm of entrepreneurship, highlighting the pivotal role of storytelling in shaping brand identity and fostering connections.

In the episode, we also discuss:

  • Bridging the gap between business and medicine through authentic narratives
  • Empowering MedTech professionals to navigate the complexities of the industry with clarity and purpose
  • Helping physicians humanize their brand
  • Assisting MedTech companies in crafting compelling stories
  • A roadmap for driving tangible outcomes in an ever-evolving MedTech ecosystem

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From Idea to Asset: How Patents Propel Medical Device Startups

The long and tedious patent process has become an outdated source of delay for innovators across the globe. With today’s technology, you can protect your innovations faster than ever. So when should you pursue a patent? And how can startups thrive in this rapidly evolving space?

In this week’s episode, sponsored by Alpha Sophia, Bao Tran, founder of PowerPatent Inc., joins us to explore the crucial role patents play in the medical device startup landscape. Dispelling common misconceptions, Bao emphasizes patents as assets rather than expenses, enabling startups to attract investors and safeguard their market presence. We also discuss how startups can efficiently navigate the patent process to ensure timely protection and competitive advantage by leveraging technology and strategic filing approaches.

What we discuss in the episode:

  • The pivotal role of patents in driving innovation and success
  • The significance of patenting seemingly straightforward innovations
  • The indispensable value of strategic patent management
  • Actionable insights for MedTech entrepreneurs and innovators
  • Understanding the nuances of patent strategy in a rapidly evolving industry

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Unconventional Wealth Building Strategies for MedTech Sales Reps: A Conversation with Lane Kawaoka

We all strive for financial freedom, but are we approaching it the right way? What if the traditional path is no longer the most effective path? Lane Kawaoka, author of “The Wealth Elevator” asked himself these same questions before challenging the status quo.

In this week’s episode, sponsored by Alpha Sophia, Kawaoka joins us to share his journey from the traditional path of a civil engineer to a savvy real estate investor and financial strategist. He challenges common beliefs about investments and taxes, offering eye-opening insights that defy conventional wisdom. Lane also discusses his approach, which involves leveraging alternative investments like rental real estate and syndications to create passive income streams that significantly reduce tax liabilities.

What we discuss in the episode:

  • The importance of education when navigating unconventional paths to financial freedom
  • The benefits of a reliable community to help guide you through unfamiliar processes
  • Practical strategies for exploring new avenues of wealth accumulation
  • Actionable steps towards financial freedom through alternative investments

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Earning Trust and Rapport: The Power of Persuasion with Mark Wigginton

All paths lead to growth… if you can stop running from yourself. But what does it really take to stop searching and start living? Mark Wigginton, certified professional coach, sales strategy advisor, and founder of Focusing on Results unlocked his full potential when he decided to change his focus.

In this week’s episode, sponsored by Alpha Sophia, Mark shares his story of transformation, from navigating career shifts to finding clarity and purpose by embracing his core values. He also touches on insights from his diverse career path, emphasizing the recurring importance of customer focus, rapport-building, and persuasive communication.

Tune in for more on:

  • Actionable steps towards clarity and growth in your career and personal life
  • How aligning with your core values can lead to success and fulfillment
  • The significance of understanding and embodying customer-centric principles
  • The power of effective communication and engagement in sales interactions
  • The transformative potential of self-awareness and purpose-driven action

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An Army Veteran’s Powerful Leadership Advice

Driven leaders strive for excellence and require the same from their teams, but is demand for results void of open communication the most effective way forward? Or is there an approach that promotes organizational success alongside personal growth?

In this episode, sponsored by Alpha Sophia, Jevon Wooden, an ICF-certified coach, business consultant, speaker, author, and army veteran, joins us to discuss the transformative power of empathy in leadership. Drawing parallels between military leadership and corporate environments, he emphasizes the need for leaders to listen, support, and create psychologically safe spaces for their teams to thrive.

What we discuss in the episode:

  • The importance of empathy and collaboration in driving teams toward success
  • The impact of empathetic leadership on morale, productivity, and overall team performance
  • Actionable strategies for leaders to enhance empathetic skills
  • Real-life examples emphasizing the value of self-awareness and continuous improvement

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Responses

About Instructor

Sandy Garcia

As a senior level marketing consultant, I help MedTech companies and medical specialty practices grow through behavioral marketing and growth acceleration programs. I've accumulated over 20 years of experience in media sales and sales management. This includes digital, radio, cable and print. With this experience, I have a track record for generating marketing strategies that help physicians and medtech leaders get a much higher ROI for their marketing investments, resulting in increased patient demand.

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