Medical Sales Accelerator Podcast
The Medical Sales Accelerator Podcast brings you insider tips and secrets to help you drive your sales. Featuring interviews with top-performing medical sales reps, president’s club winners, and leaders in the MedTech industry. Hosted weekly by Zed Williamson and Clark Wiederhold. Listen online, or find us on YouTube.
Developed and produced by TrackableMed, the medical marketing agency known for creating predictable, trackable growth for MedTech companies and medical practices.
Episodes
Strategic Partnerships in Healthcare with Thomas Cunningham
Every relationship goes through stages, including the relationship between private practice physicians and private equity groups. So what are the red flags you should watch out for? What traits make for a good marriage? We explore the crossroads with Thomas Cunningham, Director of Business Development at Physician Growth Partners.
In this week’s episode, sponsored by Alpha Sophia, Cunningham dives deep into the pressing challenges faced by private practice physicians amidst the onslaught of inquiries from private equity groups. We explore the dilemmas physicians grapple with, such as whether to sell their practices to hospitals or private equity and how to maintain their autonomy in the increasingly complex healthcare landscape. We also discuss how the landscape of private practice has evolved to necessitate new strategies for sustainability and success.
What we discuss in the episode:
- The critical importance of a growth mindset for physicians considering partnerships
- Navigating the complexities of healthcare business dynamics
- Maintaining clinical governance while exploring financial partnerships
- Strategic responses to the changing healthcare environment
- How decisions affect patient care and physician independence
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Mastering Mindset and Productivity: Insights from Trevor Crunelle
We hear so much about seeking balance, but sometimes work or life demands more. So how do we prevent burnout and maintain high performance when balance doesn’t seem to be an option? Trevor Crunelle, a coach specializing in mindset and behavior change for driven leaders, suggests that “harmony” rather than “balance” might be the more achievable goal.
In this week’s episode, sponsored by Alpha Sophia, Trevor explains that unlike balance, which implies equal distribution, harmony involves a more fluid and intentional arrangement of work and life commitments. He emphasizes the necessity of intentionality in scheduling and prioritizing tasks to create harmony between personal and professional life, debunking the myth that longer hours always equate to greater productivity.
What we discuss in the episode:
- Practical strategies for achieving work-life harmony
- How the urgent-important matrix, or Eisenhower matrix, helps individuals prioritize tasks effectively
- Insights on how most professionals find themselves overwhelmed by a multitude of lesser, non-urgent activities that consume their time and energy
- Steps to gain clarity and focus so you can work more effectively and find time for personal pursuits to enrich your life
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MedTech on the Rise: A Revolutionary Tool for Faster Recovery
Imagine a patient struggling with post-operative recovery, and instead of accepting defeat, they speak up and change the course of recovery forever. That patient helped inspire Shehla Rooney to create a better solution. Today she is Co-Founder and CEO of GoKnee, a company designed to aid the recovery of knee replacement patients.
In this week’s episode, sponsored by Alpha Sophia, we sat down with Shehla to learn more about her transition from an experienced physical therapist to a motivated business owner. The conversation showcases the practical challenges faced in healthcare and highlights how innovation can be driven by real-world patient interactions. We also explore how GoKnee has revolutionized post-operative care through a simple yet effective device.
What we discuss in the episode:
- The intersection of patient care, innovation, and entrepreneurial insight in the medical field
- Patient-centered solutions that streamline and enhance recovery processes
- The psychological impact of surgery on patients
- The importance of addressing individual patient needs
- The nuances of patient compliance in post-operative recovery programs
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Dr. Mark McLaughlin on Overcoming Fear and Enhancing Physician Performance
How often does fear prevent you from making decisions or taking action in high-stress environments? What if a deeper understanding of the brain could help your staff better navigate their roles and responsibilities within the practice? Dr. Mark McLaughlin joins us to offer a compelling framework to overcome fear and enhance performance.
In this week’s episode, sponsored by Alpha Sophia, Dr. McLaughlin discusses his recent book, “Cognitive Dominance: A Brain Surgeon’s Quest to Outthink Fear,” which explores the dualistic nature of the brain—comparing the instinctual ‘Brain 1.0’ with the more rational ‘Brain 2.0’—and how professionals can harness this understanding. We also investigate real-world applications of these insights, particularly in addressing the challenges faced by medical practitioners, such as burnout and systemic inefficiencies.
What we discuss in the episode:
- A framework for overcoming fear to enhance performance
- The importance of introspection and strategic thinking to foster professional growth and improve patient care
- Proactive approaches to personal and professional hurdles
- Why it’s important to rethink how medical professionals engage with their work
- The need for continual learning and adaptation in the pursuit of excellence in healthcare
Resources from this episode:
- Get the free MedTech Talk Tracks for Action
- Alpha Sophia
- Cognitive Dominance: A Brain Surgeon’s Quest to Out-Think Fear
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What Does the Future Hold for Surgical Robotics? Insights from an Industry Expert
Imagine a world with consistently precise surgical outcomes. We see firsthand how combining tech and human skills can enhance processes and improve outcomes. So why wouldn’t we bring these capabilities to medical practices?
In this week’s episode, sponsored by Alpha Sophia, CTO and Co-Founder of Galen Robotics, Dave Saunders, pulls back the curtain on the cutting-edge world of surgical robotics. He passionately articulates how modern surgical robots are not just about the hardware but are increasingly defined by the software and algorithms that drive them, creating opportunities for more precise and safer surgeries.
What we discuss in the episode:
- The exciting potential of cooperatively controlled robots
- How robots working in tandem with surgeons can optimize surgical processes and ensure minimal invasiveness
- How the blend of human expertise and robotic precision promises significant advancements that could make complex surgeries more accessible and efficient
- Regulatory challenges and the future trajectory of robotics in medicine
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Connecting Reps Nationwide: The Lobby Medical Sales Network’s Impact
It’s no secret that networking is a powerful tool for creating connections, building credibility, and identifying new opportunities. But with so many professionals building networks, it can be easy to get lost in the vastness of platforms like LinkedIn. So how can we find the right network with ease?
In this week’s episode, sponsored by Alpha Sophia, Kendy Elmore shares his journey from a high school science teacher to a medical sales rep, ultimately leading him to create a nationwide networking group for medical sales professionals. The Lobby Medical Sales Network aims to bridge the gaps in the industry by providing a universal platform for reps to connect, share resources, and advance their careers through in-person and virtual events.
What we discuss in the episode:
- The significance of creating a supportive community where reps can learn from each other, access educational resources, and find career opportunities
- The profound impact the network has already had on its members
- The importance of connection and mutual support in driving the industry forward
- Exploring new avenues for career growth
- Opportunities to enhance your networking experience
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