Top Healthcare Marketing Trends You Can’t Miss in 2023

What trends and strategies should you be aware of to optimize your organization’s digital presence?

This week on the Patient Convert podcast, Justin discusses the latest healthcare marketing trends and how they can be used to improve performance. He dives into how content can drive rankings for private practices, the importance of backlink building and video production, and the benefits of investing in social media and Google Ads. He also explores the significance of self-patient appointments, programmatic display advertising, self-pay in healthcare, and much more!

Tune in now to get all the details you need to know about optimizing your healthcare organization’s digital presence!

[00:01 – 06:15] Balancing Content Quality & Backlink Building for Improved SEO Performance

[06:16 – 12:07] Unlocking the Potential of Video Content for Medical Practices

[12:08 – 18:00] Investing in Video & Google Ads for Healthcare Advertising

[18:01 – 23:38] Evolving Trends in Healthcare Marketing

[23:39 – 27:25] Wrapping Up!

Key Quotes:

“Video is king. Everybody knows that video is definitely the preferred medium for patients to build trust relationships with you as a potential provider or you as a practice about your care approach.” – Justin Knott

“Content is the backbone to excellent growth SEO strategy.” – Justin Knott

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com

Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.  

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University.

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Justin & Kelley Knott

HIPAA Compliance and New Risks for Medical Practices From Marketing to Hosting #176

Do you want to stay one step ahead in the realm of HIPAA compliance and digital security? 

This podcast episode dives into the fascinating world of HIPAA compliance and digital security with Gil Vidal, founder of HIPAA Vault. Learn how he pivoted his successful hosting business to become a leading expert in HIPAA compliance and get tips on what medical practices should consider when looking to ensure secure digital communication. Hear why encryption is vital, discover mistakes to avoid when it comes to PHI, and learn about new regulations that are changing the game.

Tune in and discover the future of HIPAA compliance and digital communication!

[00:00 – 06:53]Expert Advice on HIPAA Compliance from Gil Vidals

[06:54 – 14:11] HHS Guidelines on Third-Party Tracking and PHI

[14:12 – 20:56] How to Address Tracking in the Digital World

[20:57 – 27:27] Don’t Just Entrust Everything to Your IT Guy

[27:28 – 34:15] Introducing Physical Elements to Digital Security

[34:16 – 37:32] Closing Segment

Key Quotes:

“Marketing and tracking is pivotal and key to being able to have a successful web presence.” – Gil Vidals

“We can’t always base everything just on software. We need something in the physical world to anchor the security.” – Gil Vidals

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com

Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.  

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University.

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Justin & Kelley Knott

Orthopedic Marketing Strategies in 2023 #175

What are the practical techniques to acquire more patients for your orthopedic practice, and how can you implement them?

In this episode, Justin discusses the unique challenges and opportunities of orthopedic marketing and shares proven tactics to attract more patients. He deep dives into the critical role of Google business profiles in local search rankings and how to list all services inside each profile page. Justin touches on the importance of self-patient appointment scheduling in making the patient journey frictionless and how it can help filter down the suitable types of patients for ortho doctors to see. Whether you’re a small solo practice or a large multi-location group, this episode has something for everyone looking to grow their patient base in orthopedics. Tune in now!

[00:01 – 06:02] Orthopedic Marketing Strategies to Boost Patient Acquisition

[06:03 – 12:01] Win Local Search for Orthopedic Groups

[12:02 – 17:49] How Demand Side Platforms Are Revolutionizing Healthcare Advertising

[17:50 – 24:18] The Importance of Self-Patient Appointments and Tracking in Healthcare Marketing

[24:19 – 30:49] Closing Segment

Key Quotes:

“If you want even to be competitive, you really need to build really strong content out.” – Justin Knott 

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com

Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.  

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University.

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Justin & Kelley Knott

Top Medical SEO Strategies #174

Do you have all the relevant information you need to put yourself in a position to rank? In this episode, Justin dives deep into the importance of medical SEO strategies and how website structure plays a key role in ranking well in organic search results. Discover how to structure your website for success and explore reputation management and backlink-building strategies that can help grow your healthcare practice this year. Tune in and learn all you need to know about developing successful medical SEO strategies in 2023!

[00:01 – 05:53] 2023 Medical SEO Strategies for Medical Practices

[05:54 – 11:47] How to Leverage Location Pages and Content Structures for SEO

[11:47 – 17:39] Increase SEO Performance with Structured Content and Video Content

[17:40 – 23:31] How to Increase OnPage Time and SEO

[23:32 – 29:17] Backlink Building: The Key to Increasing Domain Authority and Ranking Higher on Google

[29:18 – 32:19] Wrapping Up!

Key Quotes:

“The more domain authority you have, the easier it is for you to create elbow room at the top above your competitors.” – Justin Knott

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com

Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram  

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Justin & Kelley Knott

Medical Website Design Strategies # 173

Are you really spending time and effort to make sure your website is in order? In this episode, Justin discloses great website design strategies and how they are the foundation of other marketing strategies. He stresses why your website is the most important digital asset for your practice and advises you to build a suitable website that focuses on creating an excellent user experience for patients. Justin provides great tools to balance design and SEO, and warns about the dangers of investing in a website that is not sustainable, scalable, and functional. Let’s dig into it!

Key Highlights:

[00:01 – 07:37] Medical Website Design Strategies

[07:38 – 14:00] Make Sure the Homepage Is Right

[14:01 – 20:20] Less Is More: What Can We Edit?

[20:21 – 26:41] Always Think About the Experience Users Will Have

[26:42 – 30:27] Wrapping Up!

Key Quotes:

“Your home base is your website. So if you don’t have a good home base, you’re really shooting yourself in the foot.” – Justin Knott

“From a practice standpoint, your website is how you present yourself.” – Justin Knott

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com

Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram  

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Justin & Kelley Knott

Leveraging Website Chat and Self-Scheduling for Practices #172

Are you looking to make access to healthcare simpler? In this episode, Josh Byrd digs into how self-scheduling & chat are evolving in the patient engagement game and how they can be a powerful tool for healthcare providers. He shares some great insights on how chat can be used for scheduling, communication, and triage – all of which are important elements in providing quality patient care. Josh highlights the importance of leaning on technology and adapting it to be more efficient to save time and money for physicians. We hope you find this episode informative and helpful in your quest to provide quality patient care!

As a strategic marketing executive, Josh Byrd brings over 20 years of marketing leadership and storytelling across diverse fields including healthcare IT, SaaS startups, commercial electronics, real estate, and music. His unique—and slightly quirky—path gives him a wide set of experiences, both traditional and modern, to draw from to create impactful strategies that drive new business opportunities and predictable revenue growth.

Key Highlights:

[00:01 – 06:37] How Patient Engagement Can Save Time and Improve Patient Connections

[06:38 – 13:00] Self-Schedule Your Practice to Maximize Efficiency

[13:01 – 19:20] Chat is Evolving to Help Healthcare Providers Increase Patient Engagement

[19:21 – 25:41] How to Lean on Technology and Adapt to Changing Times to Improve Patient Care

[25:42 – 29:59] Wrapping Up!

Want to connect with Josh? Follow him on LinkedIn. Head to Relatient, simplifying healthcare access!

Key Quotes:

“We are not in the business of selling. We’re in the bus business of serving.” – Josh Byrd

“Lean on experts, don’t feel like you have to do everything all on your own.” – Josh Byrd

Subscribed Yet? Now you can!

Subscribe to the Patient Convert Podcast and never miss a new episode!

Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com

Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram  

What We Do

Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing

Check out our physician liaison training platform – Physician Liaison University

Leave a Rating & Review for Other Listeners!

I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.

The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.

Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.

Thanks for listening. Justin & Kelley Knott