Patient Convert Podcast
Do I need Branding? Or Marketing? Aren’t They the Same? w/ Jared Johnson #147
When people think about marketing and branding, they get confused. They have misunderstandings that these two are the same, but the reality is, they are two very different things! But what makes them different? Join us as we unravel the true meaning of marketing and branding. We also talk about why you need to build your brand constantly and how marketing and branding work together to push your organization higher.
[00:01 – 14:03] Find Your Brand
- What does Jared Johnson do?
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- Podcaster, marketing consultant, content creator
- Jared explains what Branding is
- How to build your Brand
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- Personal branding and organizational branding
[14:04 – 23:32] Brand Engagement
- Jared shares tips and advice on how to increase your brand engagement
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- The power of social media
- Differentiate yourself from your competition
- Look into the lens of a patient
[23:33 – 36:52] Digital Marketing and Branding
- We talk about Digital Marketing
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- Where digital marketing and branding should meet
- Social media and content creation
[36:53 – 42:11] Closing Segment
- Jared talks about his podcast, Healthcare Rap
- Quick plug to https://shift.health/, a healthcare Content Network.
- Get in touch with Jared. Links available below.
Tweetable Quotes:
“What are you branding? Are you branding yourself as a provider, or are you part of a group that you want to provide? And the answer is not the same for everybody.” – Jared Johnson
“In my mind, brand engagement is what gets people to care about your brand.” – Jared Johnson
You can get in touch with Jared through LinkedIn, Twitter, or at https://shift.health/
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
Behind the Scenes of Content Creation w/ Scott Burgess #146
Scott Burgess is the founder and host of the Healthcare360 Podcast, where he discusses topics surrounding the healthcare system in the US market today. He orchestrates a diverse, raw conversation while exposing what is really going on behind big healthcare and offers insight on how to fix it.
In this episode, we dive into Scott’s process as a content creator, atypical healthcare topic points, emerging technologies, present and historical healthcare trends.
[00:01 – 23:08] Behind the Scene of Content Creation
- Scott talks about his content creation process
- Keep things fresh
- Scott’s advice for people looking to start a podcast
- Creativity – your willingness to do what others won’t
- Do your homework – research your areas of improvement
[23:09 – 42:26] Changing the System
- Scott shares his view on people studying the medical system
- Changing people’s view that ‘healthcare = payment.’
- The evolution of healthcare
- Questions you should be asking and looking for
[42:27 – 53:56] Closing Segment
- The more we share, the more value we get back
- We do a recap on the takeaways for today’s episode
- Invest in personal growth and self-improvement
- Find your true authentic self
- Final thoughts
Tweetable Quotes:
“Just go out there and start doing it.” – Scott E. Burgess
You can connect with Scott on LinkedIn or you can visit his website to learn more about him.
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
Practice Admins: The Unseen Heroes w/ Marcus Bullock, CPC and Brenda Messick #145
People might not know who they are, but administrative professionals are the heroes behind keeping the practice intact and ensuring that they stay afloat and maintain their day-to-day operations.
Our guests for today are Brenda Messick and Marcus Bullock. They are expert Medical Practice Administrators, and together they combine over 40 years of experience.
In this episode, we talk about their backgrounds and work as Practice Admins. They share tips, strategies, and advice that blossomed from their experiences throughout their career. Indeed, they are unseen heroes that hold essential roles in their practice’s success.
[00:01 – 01:03] Opening Segment
- Our guests, Brenda Messick and Marcus Bullock introduces themselves
[01:04 – 17:50] Medical Practice Admins
- Brenda and Marcus talk about their backgrounds and how they found themselves working as Medical Practice Administrators
- They talk about their roles as Practice Administrators
- Advice from one admin to another – Brenda and Marcus shares tips from their 40+ years of combined experience
[17:51 – 24:23] Education and Networking
- We discuss why there is a need for continued education and expanding your network
[24:24 – 30:11] Connecting People and Bringing Value
- Brenda and Marcus talk about how they identify people, clients, and other physicians that could bring value to their physicians.
[30:12 – 34:46] Medical Group Management Association
- Are you interested in joining the Medical Group Management Association? Marcus discusses how you can apply!
- Brenda talks about the value of joining the MGMA.
[34:47 – 38:50] The Spring Conference
- We talk about the most anticipated conference for physicians, liaisons, and practice administrators.
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- Where, when, and how you can join!
[38:51 – 49:10] Marketing
- Marketing the Practice – how to become more effective
[49:11 – 01:04:23] Question & Answer
- We exchange questions about our personal lives, work, and other topics
- Marketing health plans
- What is a Physician Liaison?
[01:04:24 – 01:07:30] Closing Segment
- Final thoughts
- Connect with Brenda and Marcus. Links available below.
Tweetable Quotes:
“The administrator will succeed if they have the support of the physicians.” – Brenda Messick
Get in touch with Brenda:
Get in touch with Marcus:
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
How to Remove a Bad Google Review #144
Reviews are essential to the growth of your online presence, but it’s not the only purpose. With the help of reviews, we can also improve our business. By receiving client feedback on what we are doing wrong or are doing poorly, we can immediately pinpoint and plan a solution for these shortcomings. On the other hand, when we receive positive feedback, this helps push us forward and know that we are doing something right.
But we should never forget that we can never please our clients every single time. There will always be positive and negative feedback, but sometimes there are toxic reviews for no reason at all, with just the goal to taint or ruin your image.
So, in this episode, we tackle how we can remove those dreaded negative Google reviews.
[00:01 – 12:41] What You Can Do To Remove Google Reviews
- Justin and Kelly walk us through the different actions you can take on how to remove reviews on Google My Business.
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- Flag (inappropriate/inflammatory/toxic) reviews for a potential removal
- Address the customer’s issue so they can edit or remove it
- Tweet the Google Small Business Team (@GoogleSmallBiz)
- Submit a formal legal request to Google
- Manage your reviews tool for Google My Business
- How to Build Positive Reviews:
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- Note: consumers/patients are seven times more likely to leave a negative review, and most of the time don’t bother to leave positive reviews even if they had an amazing experience.
[12:42 – 14:33] Closing Segment
- Final thoughts and call to action
Tweetable Quotes:
“The best way to proactively push against negative reviews is by proactively building positive ones.” – Justin Knott
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
Increasing Clinical Efficiencies w/ Brent Lacey MD #143
Dr. Brent Lacey is the first recurring guest on the podcast. In his previous guesting, we talk about Debt, Burnout & Practice Management. Missed that episode? Click here to listen.
Dr. Lacey founded The Scope Of Practice website as well as the podcast. His goal is to help physicians learn how to manage their businesses successfully and master their personal finances.
In this episode, we talk about how to increase clinical efficiencies so physicians can have more time to take care of their patients and themselves.
[00:01 – 11:10] Opening Segment
- We introduce the guest and topic for today, Brent Lacey MD.
- Dr. Lacey talks about the factors you should be focused on to increase your Clinical Efficiency.
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- Life hacks from Dr. Lacey himself!
[11:11 – 27:36] Increasing Clinical Efficiencies
- How to increase efficiency with using your EMR System
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- Best practices that will reduce your time in facing the system
- Training your staff – skills, and knowledge that your staff needs.
- Assigning staff to specific roles
[27:37 – 35:36] Other Areas of Improvement
- Patient Reviews: be intentional with collecting and catering to patient feedback
- Leveraging Physician Liaisons
- Building relationships with referring providers
[35:37 – 38:49] Closing Segment
- Final thoughts and call to action
- Find out more about Dr. Lacey. Links below
Tweetable Quote:
“The most important person in the office is the patient.” – Dr. Brent Lacey
Learn more about Dr. Lacey on https://www.thescopeofpractice.com/. You can also grab free resources and listen to his podcast on his website. Download his 10 Day Simple Clinic Makeover eBook at www.thescopeofpractice.com/clinicmakeover.
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
Personal Leadership Development – Become a Highly Effective Leader w/ Dr. Jimmy Knott #142
Today’s guest is Dr. Jimmy Knott, and in this episode, we talk about personal leadership development and how you can become a highly effective leader. Since high school, Jimmy keeps finding himself in leadership roles, which continued throughout his career. Today, Jimmy continues to develop himself to become a better leader and helps others develop themselves into leaders worth following.
[00:01 – 07:23] Opening Segment
- We introduce the guest and topic for today, Dr. Jimmy Knott
- Jimmy talks a bit about his background
- What is the role of leadership?
- In this day and age, there are not many good role models in terms of leadership.
[07:24 – 21:42] What Makes A Good Leader
- Traits leaders worth following have
- We want people to follow us because they want to, not because they have to
- Integrity and Leadership
- Exceptional Competence
- Connecting with people
[21:43 – 25:42] From One Leader To Another
- Jimmy’s advice for the leaders of today
- Things to keep in mind
- Lead yourself well.
- Learn more about Jimmy. Links below
- Final thoughts
Tweetable Quotes:
“We want people to let us influence them. We want people to follow us not because they have to, [but] because they want to.” – Dr. Jimmy Knott
“To connect with people, they have to trust you and to trust you, they really have to feel like they know you, and to know you means you’ve got to be willing to be vulnerable and transparent with who you are.” – Dr. Jimmy Knott
Learn more about Jimmy at www.jimmyknott.com you can also grab a copy of his book “Lord, Teach Us to Pray” on Amazon. You can get in touch with him by sending him an email at jimmy@jimmyknott.com
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/
Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Kelley Knott
