3. Why your hospital should be on TikTok

Today’s episode is a deep dive into social media and a look at why your hospital, or infusion center, or private practice, or physical therapy office should be on social media. Not only why, but what to do to get started and some best practices for increasing your presence and engagement.

Over 200 million people are on social media at least 3 hours every day. So, if you are not taking full advantage you are missing out on a lot of community engagement and business opportunity. Not only that, but as a healthcare provider, you are missing opportunities to help your communities with information and education.

At the time of this recording, we are in the midst of the Coronavirus pandemic. While the principles and tactics we discuss will be evergreen, it is important context. Especially as communities look for answers, comfort, and leadership. Social media can be a powerful communication channel.

Our guest for this episode is Rebecca Batterman.

Rebecca is a consumer marketing, brand innovation, strategy, and intellectual property law expert. Her career has been rooted in exploring and challenging the traditional formats of the consumer and brand relationships.

Rebecca spends her days launching brands and creating fully immersive brand communities through digital and live experiences, strategic partnerships and influencer marketing. She has led programs for well-known global brands such as L’Oréal, Sony, Target, P&G, and LEGO for product launches, experiential marketing, and corporate innovation. Rebecca challenges brands to explore innovation not just for their products but in the way they connect with consumers.

Her work has won numerous innovation and experiential marketing awards. She has launched over 30 consumer brands to market for startups and Fortune 500 companies alike.

Rebecca has raised and managed over $100m of client business with brands, startups, institutions, and non-profits. And if all of this wasn’t enough, she also has a background in media production, including original content creation and is a Masters of Intellectual Property Law candidate at Cardozo School of Law.

Rebecca can be found at:

LinkedIn: Rebecca Batterman

Instagram: @rebeccabatterman

Links discussed in the show:

Tara Mohr: Playing Big – https://www.amazon.com/Playing-Big-Practical-Wisdom-Create/dp/1592409601

Roger James Hamilton: The Millionaire Master Plan – https://www.amazon.com/Millionaire-Master-Plan-Personalized-Financial/dp/1455549231

Dana James: The Archetype Diet – https://www.amazon.com/Archetype-Diet-Reclaim-Self-Worth-Change/dp/B07D7FQNX8/ref=sr_1_1?crid=26X7OZD4UAJVW&dchild=1&keywords=the+archetype+diet&qid=1589427330&s=books&sprefix=the+archetype+di%2Cstripbooks%2C186&sr=1-1

2. Identifying opportunity in the middle of a crisis

On this episode we will be discussing how hospitals and other care delivery organizations can respond to the crisis in the short term from a business and financial perspective and identify and capitalize on opportunities to become stronger institutions once we emerge from the crisis.

Today’s guest is Dr. Timothy Mescon an expert in business, leadership, and responding to adversity.

Tim Mescon, based in Amsterdam, the Netherlands, is executive vice president and chief officer for Europe, the Middle East, and Africa for AACSB International, the oldest and largest accreditor of business schools in the world. He is President Emeritus of Columbus State University in Georgia, where he served from 2008 to 2014. During his time there he brought the institution to prominence as it was named one of the top 50 Universities in the South and in the top 35 for online business and education by US news and world report.

Previously, he served as dean and Dinos Eminent Scholar Chair for 18 years at the Michael J. Coles College of Business at Kennesaw State University in Georgia. He is the author of more than 200 articles and case studies, and he has coauthored four books, including Entrepreneurship: Venture Initiation, Management and Development.

Tim was also a principle at The Mescon Group, a multidisciplinary consulting firm, which provided business process reengineering consulting services to companies around the country. This work included many hospitals and healthcare systems as clients – on projects ranging from enterprise redesign to strategic planning.

For 6 consecutive years Tim was named one of the 100 most influential Georgians.

Tim Mescon can be found on:

LinkedIn: Timothy Mescon

Twitter: @timmescon

Blog: https://www.aacsb.edu/blog/search?author=Timothy%20Mescon

Links discussed in show:

John Quelch – Leadership Principles: https://hbswk.hbs.edu/item/7-leadership-principles-for-managing-in-the-time-of-coronavirus

Erik Larson – The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz: https://www.amazon.com/Splendid-Vile-Churchill-Family-Defiance-ebook/dp/B07TRVW6VX

Doris Kearns Goodwin – Leadership in Turbulent Times: https://www.amazon.com/Leadership-Turbulent-Doris-Kearns-Goodwin/dp/1476795924

1. An introduction to The Healthcare Podcast

Hello and welcome to The Healthcare Podcast. In this episode you will hear what this podcast is all about. Meet the host, and see where this podcast will take us.