Season One – Covid-19 – How Medtech companies can respond in marketing, sales and operations.
Episode 1 of the season – Covid-19 – How to respond to epic changes in tradeshows and events.
In this episode, Lisa Bichsel, Bichsel Medical Marketing Group, joins me to discuss how medical device companies can respond to the drastic changes to the tradeshow and events components of the marketing plan caused by Covid-19. These are unusual and challenging times. Cancelled or postponed tradeshows and events means lost direct sales, lost leads and other lost opportunities. However, there are tactics medical device professionals can implement to reduce the impact on lost tradeshows and events.
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Lisa Bichsel LinkedIn profile link – click here
Bichsel Medical Marketing Group website – click here
Ted Newill LinkedIn profile link – click here
Medical Device Success website – click here
Comments or questions?? – contact link
Link to Medtech Tradeshow and Events Covid-19 Check List – click here
The entire transcript of the podcast will be added in a day or two.