How does a life sciences company succeed in a world of virtual congresses and tradeshows? We address this problem in a 3-part series of podcasts/video casts. We decided to offer a video cast because we use a lot of slides to communicate valuable information. Once again, I teamed up with Lisa Bichsel and the Bichsel Medical Marketing Group to create and produce this series. The BMMG team are all pros!
In this first part:
We show examples of virtual shows and how they work. We rank the virtual show platforms. We cover best practices.We review Pros and Cons of virtual exhibiting.We talk about the challenges facing small and medium sized companies. And, we discuss the cost issues. Some societies are charging crazy virtual exhibiting fees. Finally, we look at future trade show models.
Part 1 – A Guide to Medical Marketers (Sales management should pay attention too!)
Part 2 – We interview leaders in the Healthcare Exhibiting and Event Ecosystem to get their view of the dynamics of virtual congresses.
Part 3 – We ask several doctors what they think of the virtual environment and how it impacts them.
Now Go Win Your Week!
Link to video cast of Part 1 – https://www.youtube.com/watch?v=RrHQh8Aj1Bg
Lisa Bichsel LinkedIn Link
BMMG website Link
Ted Newill LinkedIn Link
Medical Device Success website link
Ted’s contact page at Medical Device Success