Episode 88 – Replay of Driving Sales with Physician Micro-Marketing in MedTech
In 2021, Episode 55 was the most downloaded podcast of the year. It was published July 18. Because podcast listeners tend to scroll only so far back to find material to listen to, I felt this episode was very worthy of a replay. Most of my podcasts are evergreen. One difference is that today in the show notes I do have an unlisted link to the RAW YouTube video of this episode. This is great if you want to see the slides. For newer listeners, enjoy! For veteran listeners of the podcast that have already heard this or watched the video….you have the week off. Or, you may want to listen again.
Do you know which digital platform is most effective in targeting physicians? Is it LinkedIn, Facebook, Instagram, Twitter or TikTok? Listen to the podcast and in a few minutes, you will know the answer. The pandemic caused a tremendous amount of rethinking about how MedTech gains the interest and attention of prospects. Physician micro-marketing is a solution. Our guest to help us with this fascinating and surprising subject is Scott Alexander, CEO of Jairus Physician Micro-Marketing. Scott also shares a case study of where micro-marketing and micro targeting helps a company ramp initial sales and pivot to a what they thought was a secondary market that turns out to be their primary market. All this done rapidly and economically when compared to traditional marketing and sales.
Now Go Win Your Week!
Scott Alexander LinkedIn Link
Jairus Physician Micro-Marketing website link
YouTube Video Link
Ted Newill’s LinkedIn Profile link
Medical Device Success website link
MedTech Leaders Community link
Link to Ted’s contact page