Finding Success with Social Advertising to Patients #136

When choosing the right social platforms for your advertising and marketing, there are several factors to take into account. The demographics of your customers/targeted customers, the type of users present on a specific social platform, and many more. Here, with us today is Nick LaIuppa, a Digital Marketing Specialist at Nick LaIuppa Marketing. Nick walks us through the process and shares different strategies to finding the success you are looking for with social advertising.


[00:01 – 10:02] Opening Segment

  • The Basics of Social Advertising
    • What social platforms are you going to utilize?
    • How to choose the right platform for you
    • What are your target customers/clients/patients?
    • Define who your audience is and tailor a strategy fit for them

[10:03 – 27:45] Search vs. Social

  • Nick talks about the difference between “Social” and “Search.”
    • How will it affect your platform?
  • Finding your audience on social networks
  • Appropriate marketing for different types of audiences
    • Cold and warm audiences
  • Analyzing the performance of your Ads

[27:46 – 44:26] Level Up Your Ads

  • The Different Ad Types
  • What types of Ads work well?
    • Anything that would be valuable to your customer makes a good lead generator
    • Webinars, pdfs, quizzes, free consultations, etc.
    • Do as many videos as you can in your advertisements
    • User-generated contents

[44:27 – 49:23] Tracking Your Campaigns

  • The different strategies you can use to track your campaigns
    • Phone calls
    • Form submissions
    • Book appointments 
  • The importance of following on your leads

[49:24 – 59:44] Closing Segment

  • When 30% of your leads get converted to sales, the 70% now know you the next time they encounter you.
    • Build upon that and continue your nurturing sequence
  • Final thoughts
  • Connect with Nick. See the links below.


Tweetable Quotes:

“There’s no way that us or any marketing company can guarantee results or tell you within a week you’re gonna get this many leads because the reality is nobody knows.” – Nick LaIuppa

“Your Ad needs to sell somebody and needs to catch your attention, and it needs to sell them.” – Nick LaIuppa


Resources Mentioned:


You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website


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Thanks for listening. Kelley Knott



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